NBCUni 9.5.23

Category Archives: Music

Zach Robinson on Scoring Netflix’s Wrestlers Docuseries

No one can deny the attraction of “entertainment” wrestling. From WWE to NXT to AEW, there is no shortage of muscular people holding other muscular people above their heads and dropping them to the ground. And there is no shortage of interest in the wrestlers and their journeys to the big leagues.

Zach Robinson

That is just one aspect of Netflix’s docuseries Wrestlers, directed by Greg Whiteley, which follows former WWE wrestler Al Snow as he tries to keep the pro wrestling league Ohio Valley Wrestling (OVW) going while fighting off mounting debt and dealing with new ownership. It also provides a behind-the-scenes look at these athletes’ lives outside of the ring.

For the series’ score, Whiteley called on composer Zach Robinson to give the show its sound. “Wrestlers was a dream come true,” says Robinson. “Coming into the project, I was such a huge fan of Greg Whiteley’s work, from Last Chance U to Cheer. On top of that, I grew up on WWE, so it was so much fun to work with this specific group of people on a subject that I really loved.”

Let’s find out more from Robinson, whose other recent projects include Twisted Metal and Florida Man (along with Leo Birenberg) and the animated horror show Fright Krewe

What was the direction you were given for the score?
I originally thought that Greg and the rest of the team wanted something similar to what I do on Cobra Kai, but after watching the first couple of episodes and having a few discussions with the team, we wanted to have music that served as a juxtaposition to the burly, muscular, sometimes brutal imagery you were seeing on screen.

Greg wanted something dramatic and beautiful and almost ballet-like. The music ends up working beautifully with the imagery and really complements the sleek cinematography. Like Greg’s other projects, this is a character drama with an amazing group of characters, and we needed the music to support their stories without making fun of them.

What is your process? Is there a particular instrument you start on, or is it dependent on the project?
It often starts with a theme and a palette decision. Simply, what are the notes I’m writing and what are the instruments playing those notes? I generally like to start by writing a few larger pieces to cover a lot of groups and see what gauges the client’s interest.

In the case of Wrestlers, I presented three pieces (not to picture) and shared them with Greg and the team. Luckily for me, those three pieces were very much in the ballpark of what they were looking for, and I think all three made it into the first episode.

Can you walk us through your workflow on Wrestlers?
Sometimes, working on non-fiction can be a lot different than working on a scripted TV show. We would have spotting sessions (meetings where we watch down the episode and discuss the ins and outs of where the score lives), but as the episodes progressed, I ended up creating more of a library for the editors to grab cues from. That became very helpful for me because the turnaround on these episodes from a scoring standpoint was very, very fast.

However, every episode did have large chunks that needed to be scored to picture. I’m thinking of a lot of the fights, which I really had to score as if I was scoring any type of fight in a scripted show. It took a lot of effort and a lot of direction from the creative team to score those bouts, and finding the right tone was always a challenge.

How would you describe the score? What instruments were used? Was there an orchestra, or were you creating it all?
As I mentioned earlier, the score is very light, almost like a ballet. It’s inspired by a lot of Americana music, like from Aaron Copland, but also, I was very inspired by the “vagabond” stylings of someone like Tom Waits, so you’ll hear a lot of trombone, trumpet, bass, flute and drums.

Imagine seeing a small band performing on the street; that’s kind of what was inspiring to me. This is a traveling troupe of performers, and Greg even referred to them as “the Muppets” during one of our first meetings. We also had a lot of heightened moments that used a large, epic orchestra. I’m thinking especially about the last 30 minutes of the season finale, which is incredibly triumphant and epic in scope.

How did you work with the director in terms of feedback? Any examples of notes or direction given?
Greg and producer Adam Leibowitz were dream collaborators and always had incredibly thoughtful notes and gave great direction. I think the feedback I got most frequently was about being careful not to dip into melodrama through the music. The team is very tasteful with how they portray dramatic moments in their projects, and Wrestlers was no exception.

There were a few times I went a bit too far and big in the music, and Greg would tell me to take a step back and let the drama from the reality of the situation speak for itself. This all made a lot of sense to me, especially because I understood that, coming from scoring mostly scripted programming, I would tend to go harder and bigger on my first pass, which wasn’t always appropriate.

More generally, do you write based on project – spot, game, film, TV — or do you just write?
I enjoy writing music mostly to picture, whether that’s a movie or TV or videogame. I enjoy it much more than writing a piece of music not connected to anything, and I find that when I have to do the latter, it’s incredibly difficult for me.

How did you get into composing? Did you come from a musical family?
I don’t come from a musical family, but I come from a very creative and encouraging family. I knew I wanted to start composing from a very young age, and I was incredibly fortunate to have a family that supported me every step of the way. I studied music in high school and then into college, and then I immediately got a job apprenticing for a composer right after college. I worked my way up and through a lot of odd jobs, and now I’m here.

Any tips for those just starting out?
My biggest piece of advice is to simply be yourself. I know it sounds trite, but don’t try to mold your voice into what you think people want to hear. I’m still learning that even with my 10 years in the business, people want to hear unique voices, and there are always great opportunities to try something different.

Sunday Ticket

Creating Sounds for NFL Sunday Ticket Super Bowl Spot

Recreating what a flying football player might sound like as a bird when it lets loose with a caw isn’t your usual Super Bowl spot brief… but that was the heart of what Alt_Mix had to do when coming up with the sound design for Migration, the NFL Sunday Ticket ad that ran right before kickoff of Super Bowl LVIII.

Conceived by YouTube Creative Studio and produced by MJZ, the spot shows what happens when football players take to the skies in their annual, end of season migration. YouTube Creative Studio turned to Alt_Mix , a New York-based audio post studio founded by veteran mixer Cory Melious, for the second year in a row to provide complete audio mixing and sound design services for their Super Bowl commercial.

Sunday TicketMigration opens with a birder watcher raising binoculars to his eyes. “Beautiful, isn’t it,” he says softly as an orchestral score from music studio Walker rises in the background and we hear the far-off cawing of the flying gridsters. “Each year they must follow the path of migration, but never fear, they’ll be back,” he says as we see the players swooping in to grab a fish from a lake or alighting gently just outside a cabin.

Alt_Mix handled all aspects of the spot’s final audio, including sound design from the ground up, voiceover recording and mix.

The greatest challenge was figuring out what a football playing “birdman” should sound like. “There was a lot of testing and experimentation in coming up with just the right sound to their calls,” says Melious, who’s something of an amateur birder himself. “The creative team had a really good idea of what they wanted us to achieve, and it was our job to help them articulate that with sound. We did lots of variations, and in the end, we mixed humans making bird sounds with actual bird calls to get just the right pitch and tone.”

The spot features a number of players, such as D’Andre Swift, the running back for the Philadelphia Eagles; Baltimore Ravens tight end Mark Andrews; and Seattle Seahawks wide receiver Tyler Lockett. Also appearing at the end of the spot, watching Sunday Ticket in the cabin scene, are the popular YouTube Creators Deestroying, Pierson Wodzynski and Sean Evans.

There was an interesting interplay between the artists doing the edit (Joint), effects and finishing (Blacksmith) and the soundscape his studio created, Melious adds. “They recognized that the sound had to be strong in order to sell the idea of a football player-sized bird that migrates.

For instance, they were editing the Tyler Lockett scene with no sound on him. “But once they laid the soundtrack on, it became a laugh-out-loud moment,” says Melious. “For the story to work, we needed to connect the details seen in the visuals to make them believable, so we worked really hard to bring those tiny movements alive with sound, like when the tree branch snapped after a player landed on it, or the dust and debris kicked up when they landed by the cabin. It’s all about elevating the viewers’ experience.”

 

NBCUni 9.5.23

Detroit’s Another Country Ups Joe Philips to Creative Director

Detroit-based Another Country has promoted Joe Philips to creative director after he spent the past decade as creative director of sonic branding and composer for the company.

Philips is known for his ability to pair music and sound with moving images, and while working with clients including Pokemon, Pepsi, GMC, Buick, the Detroit Lions and the Association of Independent Commercial Producers (AICP).

He uses his expertise in music composition, sound design, sonic branding, composition and music supervision to help Another Country’s clients and their projects.

Starting his career as a musician, Philips went on to become a composer, songwriter, audio engineer and record producer. Through his experiences as music supervisor and composer for NYC-based sonic branding agency Made Music Studio, he discovered his passion for strengthening brands through music and sound. Teaching sound design at Detroit’s College for Creative Studies since 2020 has kept him updated on the latest tech and trends.

“Joe is equal parts artist and technician, which is perfect to lead our charge in Detroit,” says managing director Tim Konn. “Joe’s passion for all things audio is inspiring, and his excitement is contagious. He’s also very thoughtful and thorough, always bringing unique insights that elevate whatever he touches.”

“One of Another Country’s greatest strengths is that we’re able to handle just about any audio-related project — big or small,” says Philips. “Between our two locations, we have a deep bench of hard-working audio minds and a strong professional network that spans the globe.”

Another Country is part of Cutters Studios. “We benefit so much from being in the same building with editors, animators, graphic designers,” explains Philips. “It allows us to openly communicate during every step of the process and collaborate extensively, work together to solve problems and ultimately create the best output for our clients.”

 


Finding the Right Music for the Film Foe

Jemma Burns is an Australian music supervisor. One of her recent projects was the Netflix reboot of Australian series Heartbreak High, which included 128 songs from inner-city Sydney underground trap and drill to pop acts like Dua Lipa and Tame Impala.

Jemma Burns

She also recently worked on the film Foe, directed by Garth Davis and starring Saoirse Ronan as Henrietta and Paul Mescal as Junior. Foe is a psychological thriller about the anachronistic dynamic of a couple’s relationship being called into question by the arrival of a third character into their lives. It also centers on the ramifications of AI and the state of the world we will soon be trying to survive in.

We reached out to Burns to talk about her role on the film.

What were you tasked with doing on Foe?
My role involved helping to source the right composers, establishing a broad sound for the film and coming up with song ideas for specific scenes. I also negotiated the fees, rights and licenses for the songs.

What does the job of a music supervisor entail?
All of the above, plus we spend time discussing the music during spotting sessions with the team. In these conversations we home in on what is and isn’t working musically in each scene. The music supervision role can be creatively intrinsic to the film, or it can predominantly be about managing the budget/negotiating fees/rights with copyright holders and obtaining approvals from the artists and songwriters. Often, it’s a bit of both.

How do you work with the director on Foe? What direction are you given, and then what is your process after that?
Garth and I have worked together for 10 years, and given how crucial music is to his process, I was one of the first people he called before the film was financed. We started with some references, such as Bernard Herrmann’s work with Hitchcock, and went on quite a journey finding the perfect composers.

I sent Garth the work of Park Jiha, a brilliant Korean multi-instrumentalist whose sound is incredibly haunting and emotive but also very singular and eerie — it really lends itself to a psychologically unsettling story set in the future.

I don’t think we’ve heard piri, yanggeum and saenghwang on many western soundtracks, but the first time I heard Jiha’s music, I knew it would be magical in a film context. Garth was instantly bewitched. Since Jiha hadn’t done film work before, I also brought Oliver Coates into the conversation. We have worked together previously, so I knew their sounds would complement each other, and I felt his incisive approach was just what we needed. Oliver is a deeply intelligent composer equally at home in classical and experimental worlds. In Foe, Jiha’s music speaks more to the dying Earth and the unsettling motives of the couple’s visitor, while Oliver’s was more focused on the emotional journey of the husband-and-wife characters — it’s the “heart” of the film.

Third, we always wanted a female voice for Hen’s piano music, given it’s a reflection of her spirit and where she’s at emotionally throughout the film. After exploring the work of many female pianists, we landed on Agnes Obel. We were blown away by how she nailed every piece with her first round of demos, having not composed in response to a brief before. Garth was brilliant at mapping out Hen’s emotional journey so that Agnes could really get inside Hen’s psyche and deliver exactly what we needed.

What kind of music was needed for this particular film? How did you go about finding the right songs?
As for songs, we wanted a soundtrack that at times spoke to the anachronistic nature of the relationship but also the world the characters chose to live in, which is adjacent to the modernity of the near future. Each song is laden with meaning specific to the context of the scene… Knowing Garth’s sensibility and what we were trying to achieve narratively, I was able to supply ideas that I knew would resonate with him (which isn’t always easy!).

Was there a song you really wanted but couldn’t get access to?
No, we were really very lucky on this film. We even managed to secure the rights to an obscure early Fleetwood Mac song written by an early band member (who, sadly, history seems to have forgotten).

What were some of the challenges on Foe? Any big wins, things you were most happy with?
Securing the rights to a very specific recording of Jacqueline du Pre performing Elgar’s Cello Concerto in E minor was quite challenging. It’s from a filmed performance, and the company that looks after the estate is extremely protective of how any material is used, which I completely respect.

The scene in which we hear it is such an important dynamic shift in the story, so I was thrilled that we got it in the end. I can’t imagine it working with any other piece. It also speaks to Terrance’s (Aaron Pierre) god complex and world view, which are completely at odds with Junior (the husband character).

What was your dynamic like collaborating so closely with the composers for this project?
On this film, my role was mostly about sourcing composers with the right sensibility, sound and temperament. We did discuss cues along the way, but Garth is such a wonderful communicator that I tend to leave him to discuss the film with the composers himself. I don’t want to interfere in a nascent creative relationship unless I have to.

Of course, I’m always there as a sounding board for the composers as well as the director. I always try to be available and supportive to composers who may not have worked in this arena before.


The Other Black Girl Composer on Show and Style

EmmoLei Sankofa is a composer, producer, musician and artist whose original music can be heard on Hulu’s Three Ways, Season 3 of Starz’s Step Up: High Water series, Lizzo’s Watch Out For the Big Grrrls on Amazon and Shudder/AMC’s horror anthology film Horror Noire. Sankofa has also worked with top brands like Nike, Vans, BuzzFeed, Pandora, Kamala Harris for the People, Pulse Films and more via her creative audio company, Bèl Son.

The Other Black Girl

EmmoLei Sankofa

One of her more recent projects was the Hulu series The Other Black Girl. The series focuses on editorial assistant Nella (Sinclair Daniel) as she struggles with the experience of being the only Black employee at her company. When Hazel (Ashleigh Murray) is hired, she expects to find some shared experience and friendship in her, but instead Nella realizes the competition created between them taints their relationship, eventually leading to something darker happening. The series’ showrunners are Jordan Reddout and Gus Hickey.

Let’s find out more about her workflow on The Other Black Girl

What was the direction you were given for each of the score?
The word that stuck with me when discussing the creative direction with the showrunners and producers was “ambiguity.” This show rides a fine line between being a comedy, thriller, and horror so composing things that could maneuver between each of these genres, but also function in a way that doesn’t always clarify emotion or give away the storyline was key.

What is your process? How do you begin on a project? Is there a particular instrument you start on or is it dependent on the project?
My process is never the same. Different projects call for different creative responses from me. The spark can come from anywhere, any instrument. The key for me is just to always sit down and begin.

The Other Black Girl

Can you walk us through your workflow on this project?
It was really just a matter of sitting down and getting to it. Composing music is no different for me than going to the gym is for Lebron James. Every week, I had a few days to crank out music for the episode we were focusing on.

At the beginning, before we got into the flow of working on episodes week to week, I established the motifs that I’d be able to create variations for throughout. Once you have the meat of the music, it’s easy to create around it and vary things here and there to make musical moments special from episode to episode.

How would you describe the score?
My score for The Other Black Girl is a musical journey that weaves together playful, quirky percussive elements with an alluring combination of eerie and haunting synth textures, bolstered by my collaboration with the vocal ensemble Tonality, as well as the use of my own vocals.

The Other Black Girl

What instruments were used?
I used mallet percussion, other forms of nonmelodic percussion, distorted brass and strings, synth elements, bass guitar, many things. I played and performed everything except for the area where you hear the choir ensemble and the drum set material you hear on toms.

How did you work with the showrunners?
When it came to working with the showrunners on this project, and any project I work on, I was flexible. At the end of the day, this is a collaboration, and while my musical input is valuable and vital, what I do is a supporting element that is designed to elevate the narrative and visual performance. Showrunners have a vision before I am even considered, so I have to respect that and find the best way to nail it while maintaining what’s unique about my compositional voice and what I bring to the table. Communication is key.

More generally, do you write based on a project – spot, game, film, TV — or do you just write?
It depends. Every season and project are different. In general, I’m always following my instincts and leaning toward what’s appropriate at any given moment.

The Other Black Girl

How did you get into composing? Did you come from a musical family?
I got into composing by exploring my curiosity around music production. Film scoring is another conversation and came later when a college professor recommended that I investigate what it might look like to be a film/TV composer after he’d heard a class assignment I’d done.

I’ve been a musician all my life and come from a musical family, so my musical instincts and interests have been present since birth.

Can you name some other recent projects?
Project CC, Season 2 of Disney Launchpad shorts (Disney+) and Three Ways (Hulu).

Any tips for those just starting out?
For those just starting out, I’d recommend the following: Work and build with the people next to you, and rise together. Focus on the craft and getting a handle on what you do best. Strengthen your systems and processes while no one is checking for you. Be a pleasure to collaborate with, and always be an asset.


Behind the Title: HiFi Project EP Tarjas White

Tarjas White is an EP at HiFi Project, where they partner with agencies and brands “to create music that inspires viewers to want to hear more,” he says. “To do so, we infuse a nimble team of in-house composers and producers with a deep network of established and emerging talent from the global music scene.” HiFi has studios in Boston, Minneapolis and Los Angeles.

Tell us about your role as EP.
I oversee client relationships, business development, general strategy, and the day-to-day production of jobs from the top down. I lead the start of every job, covering the bases of all elements, and manage I the studio. I’m West Coast based, so I lead the LA studio and its composers. Organizationally, I’m the manager of the West Coast studio and I work with the other EPs on the company agenda.

Tarjas White

LifeWTR

What would surprise people the most about what falls under that title?
People who are not as familiar with this space may not know how much we use both sides of our brain. When it comes to business development and creative support, both things go hand in hand, from music production to outreach — from cold emailing to speaking on panels at conferences to sourcing creative talent and providing creative solutions on a high level.

What’s your favorite part of the job?
Working with extremely talented people. I do like a lot of the elements of the job for different reasons. I’m like Clark Kent/Superman — I might be on a CMO call at 10am and be collaborating with a hip-hop producer in the studio at 3pm. I love all the boxes I get to check throughout the day, working in a creative space and seeing the final result of our work.

More specifically, I love watching the basketball game and seeing one of my ads. I might suddenly hear a song we made and think, am I at work right now? No, it’s out in the world.

What’s your least favorite?
Losing a job that we were competing for and seeing what they did choose. Everything is relative, but sometimes you still wonder if yours would have been better.

What is your most productive time of the day?
Morning. It’s a little weird right now since I moved to the West Coast right as daylight savings time ended, but I’m a morning person. I’m my smartest earlier in the day, and by the minute, it goes down. I like getting a strong start to keep the momentum going.

How has your section of the industry changed since COVID? The good and the bad?
It’s changed because the world has changed. The trajectory changed, the way things are done has changed, the results have changed, etc. That whole perspective shifted a little bit. More specifically, budgets may have changed. In advertising, which is so directly tied to the economy, the creative gets a little safer and things get done a little differently at different times.

It’s still a time when we are navigating the future of the industry. What it was “BC”—before COVID — is not what it is now. The dust feels like it’s still settling on what opportunities there are moving forward. Screenings and events are coming back around, just not at the same capacity as before.

Do you see some of these workflow changes remaining with us going forward?
I think so. You can’t go back once it’s been proven the world won’t end if folks aren’t in the office every day. There are benefits to in-person collaboration for many reasons, but logistically it won’t go back to in-office all the time. That’s too big a sell for some talent, given the option for remote work at least in some capacity. Just to be competitive, it won’t go fully back.

If you didn’t have this job, what would you be doing instead?
I would still be working in music. I have this job because I’m a musician and found this route in this niche music industry space. I’d be working in music producing or songwriting on the other side. Or in fashion, by styling and designing.

How early on did you know this would be your path?
I was a full-time musician and producer. I went to an event and talked to someone who was telling me about putting music in TV shows. Back then I didn’t know how music sync and licensing worked, so I sent him some tracks. Nine months later, he told me that 7 or 8 of my songs would be on various reality shows, like Keeping Up With the Kardashians! That’s how I got my first placement.

I was introduced to licensing, which at the time was very broadcast, and moved into this space. I next interned at Sony in the licensing department. After having music in different catalogs, I got my first gig at an indie artist music licensing house, which is how I grew in this industry over the last 10 years. I’ve been with small music companies, mid-size companies and big studios, working with both libraries and original music, naturally and organically, which gave me the experience to have this position now.

Tarjas White

Pepsi Starry

Can you name some recent projects you have worked on?
My most recent brand clients are BMW, Pepsi, KFC, Meta, NBA and LifeWTR, but some of my most recent work includes the Pepsi Starry brand announcement ad with Keke Palmer and the More To Life LifeWTR campaign starring LeBron James.

Name some technology you can’t live without.
My iPhone, for sure; my MacBook for the production software I use daily, which is my livelihood; and my Bluetooth headphones. Right now, I have some nice JBLs I got for work.

Music is such a bit part of your job, but are you able to listen to music while you work?
When I’m emailing in the morning, I have a playlist or DJ set on. There are lots of times when I realize I’ve been working in silence or on calls all day, but if I can think about it, I’ll have music on for sure.

There’s an LA-based DJ collective called Soulection, and instead of putting a bunch of songs on a playlist, I like to listen to them and other collectives whose style I trust. I don’t have time to discover new music, and sometimes looking for it feels like work, given my job. So when I want new music I try and ask folks completely outside the industry to avoid inter-industry bias and to glean how enthusiasts are discovering music.

Crackazat (Ben Jacobs) just came out with an album, and I like his sound. I like Anderson.Paak, I’m a big Drake fan, and Pharrell is my biggest musical influence. I like the hits — I would say pop, but not traditional pop. I mean popular music.

I like studying the engineering of recent rises to stardom, as you see in talent such as Doja Cat, etc. Everything behind what makes an artist that big, that quickly.

What do you do to de-stress from it all?
I watch sports. It’s basketball season now, so every day there’s something to do to keep me grounded. Working in entertainment, I do a lot that even in leisure and personal time still connects me to work, but sports is completely separate and something I can watch just for leisure.

Would you have done anything different along your path?
I feel like everything happens for a reason. Maybe…probably not. Maybe not. Maybe I would have… no. I wouldn’t change a thing.

Finally, any tips for others who are just starting out?
I would advise you to make sure this is really what you want to do, and if it is, figure it out. If it’s not, you’ll also figure it out. Do your research. If you have a dream job, make sure it’s a dream, and that even in the worst-case scenario, you’ll still like it. You’ll have to invest time, and there are moments where you need to have patience, or where it may not go your way. If you stay diligent and keep learning, there will be opportunities and relationships that are key. Community is key.


Raphaël Ajuelos

Sound Designer Raphaël Ajuelos Opens LA-Based Music Studio

Sound designer Raphaël Ajuelos has launched a new sound and music studio called Concret Form. Based in Los Angeles and operating globally, the studio works with agencies, directors, editors and brands to craft immersive and vibrant soundscapes for commercial and music video work.

With a focus on offering a boutique and personal approach to its creative projects, all of which Ajuelos will personally oversee, Concret Form’s services include sound design, sound mixing and original music.

Paris-born but LA-based Ajuelos was at NBC’s Saturday Night Live, where over five years he worked alongside artists such as Taylor Swift and Tame Impala and mixed over 50 SNL shorts in his position of audio post engineer and sound mixer.

Ajuelos then transitioned to the world of commercials, kicking off his advertising career by winning The One Club’s Young Guns award. He’s since gotten love from the Clio, ADC, Shots and AICP awards for his independent work on campaigns for Meta, Dior and Vogue.

With a growing team of composers, numbering just under 10 at the moment, Concret Form is also active in the music world and has recently produced original music for Rimowa, Nike and Beyonce’s Ivy Park brand.

Concret Form already boasts a diverse portfolio of clientele, including directors such as rubberband, Fenn O’Meally, Alfred Marroquín, BRTHR, Pantera, J.M. Harper, and Fabien Baron, in addition to production companies like Somesuch, Smuggler and Iconoclast.

In terms of tools, Ajuelos says, “We’re all working with Avid Pro Tools as the main software. Then we work through LucidLink (a cloud-like server), where we all have access to our projects. And finally, we use Frame.io to share and review links, etc.”

“The constantly evolving industry dynamic and renewed value in not only the craft but the creators themselves has provided a real opportunity for creatives like me to forge their own path outside of the bigger companies that used to dominate our industry,” Ajuelos says. “I am committed to developing a studio that remains deeply involved in the creative process, being both personal and collaborative in our approach. What defines Concret Form is our dedication to challenging conventional boundaries in sound and music creation, consistently delivering distinctive auditory experiences that help filmmakers and brands elevate their stories.”

Podcast 12.4

Transported Audio Launches Trailer Music Library

To meet the demand for customizable trailer music spanning multiple genres, Transported Music Group has formed a new music library division dubbed Transported Tracks, a boutique high-end trailer music library with a particular focus on the game-marketing industry.

Daniel Berk, a film, television, commercial and trailer composer for the past 15 years, and Eric Marks, a veteran in the game trailer industry and owner of Transported Audio, are spearheading the new venture within Transported Music Group, their music company.

This new venture has resulted in several immediate placements in video game trailers, including Bethesda Software’s The Elder Scrolls Online: Necrom and Amazon Games’ Lost Ark: Wield the Storm and New World Season 2: Blood of the Sands launch. Transported Tracks has already established a rich catalog of trailer music along with the ability to turn around specific track requests in a short amount of time, including trailer remixes of popular songs.

Transported Tracks works collaboratively with its composers, who work with one other and directly with Berk. Though Transported Tracks began with a small group of composers, it has quickly grown to over 60 top trailer composers from around the globe contributing to the rapidly growing library.

Added Marks, “I’ve always been a big fan of trailer music, and it’s been incredible to grow this effort from the ground up with Daniel. We’re offering something that I know will continue to elevate game trailers as a medium for years to come.”

Transported composers use a variety of DAWs, including Pro Tools, Logic Pro and Abelton. “Our library is hosted using Disco.ac,” says Berk, “and the majority of tracks are made using high-end sample libraries as well as custom made sounds using a variety of modern and vintage synthesizers.”

Other tools include the Avid S1, the Avid Dock, Avid’s MTRX Studio and Genelec 8030C studio monitors.

Podcast 12.4
Nora Dabdoub

Behind the Title: MAS Music Producer Nora Dabdoub

Nora Dabdoub is a music producer and music supervisor at NYC’s MAS (Music and Strategy), a music company that works with brands to get the right music for their projects.

Dabdoub joined MAS in August from agency Dentsu Creative, where she was a music producer and supervisor. While there, she worked on the US Tennis Association’s US Open 2023 campaign, Spectacular Awaits. For this project she found a rising hip-hop artist to could provide the music and voiceover — Cookie Kawaii and her song “Violin.” Prior to this, Dabdoub was a creative producer at Bannerboy while also freelancing for companies like KR Consults and others.

Outside of advertising, Dabdoub was the programming director at former Brooklyn music venue Shea Stadium, worked at the interdisciplinary arts space Knockdown Center as an events and music producer and started her career in artist management.

Let’s find out more…

What does your role entail?
I’m the bridge between our clients and the role of music in their projects — whether that is producing original music, doing creative searches, clearing songs, casting an artist and/or a little bit of everything.Nora Dabdoub

It involves translating a project’s creative needs into a musical language while staying in budget and dotting our I’s and crossing our T’s — working with composers, rights holders, media partners and client partners in tandem.

What would surprise people the most about what falls under that title?
Perhaps the detective work that goes into tracking down certain rights holders and the level of admin beyond that, which comes with all of the creative fun.

What’s your favorite part of the job?
Giving an artist and/or composer their first placement and landing music that all involved parties are excited by. Those are two of many.

What is your least favorite?
Anything out of the realm of our control can be especially frustrating, such as having to tneeding to take out a piece of music that fits due to unresolved claims or a rights holder not being accessible.

What is your most productive time of the day?
Productivity is fluid, but I feel most focused and disciplined in the morning.

Can you name some recent projects you have worked on? 
Ralph Lauren Spring 2024, the trailer for The Syd & TP Show and some fun projects for Triptent agency and Ryan Reynolds’ production company Maximum Effort that aren’t yet live.

If you didn’t have this job, what would you be doing instead?
I’d stay within music — publishing or back to live events, maybe. Outside of music, I’m not sure — but casting director comes to mind.

How early on did you know this would be your path? 
I knew early on there was passion and interest in it, however, I took detours and explored different routes before buckling in on this ride. I’m very grateful for all the experiences that led me here.

Name three pieces of technology you can’t live without.
My phone, my computer and my headphones are my top tech priorities.

Care to share your favorite music to work to?
The favs vary, but an all-time pick to focus on is J Dilla’s “Donuts.”

What do you do to de-stress from it all?
See live music, read, spend time in nature and with loved ones.

Finally, would you have done anything different along your path? Any tips for others who are just starting out?
Hard to say. I think everything prepares you for the next thing and the ultimate thing — I know it did for me. If anything, I’d travel with less doubt about it all.

Tips for those interested: Meet as many people as possible who do what you, want to do (or anything related), ask questions, be nice and be real! People are mostly happy to help, and you really never know where you’ll encounter each other again.

Belle

Composer Matt Orenstein: Scoring the Horror Film Belle

Los Angeles-based composer Matt Orenstein has scored everything from trailers to features to branded content. In addition to projects for Mercedes-Benz, Square and DoorDash, his feature credits include Surfer’s Paradise, Earth Over Earth, Daddy and Silicon Beach.

Orenstein’s latest compositions can be heard in Level 33 Entertainment’s horror film Belle. Written and directed by Max Gold, Belle is a reimagining of the classic tale “Beauty and the Beast.” In the film, Belle works on the family farm and cares for her father after he falls severely ill. Desperate to save him, she journeys in search of a mythical rose believed to be a cure, but she must surrender herself as a prisoner to a vicious beast as payment for the rose.

Matt Orenstein

We spoke to Orenstein about everything from  collaborating with Gold and the film’s editor to what technology makes his job easier.

Before you began work on Belle, what did you do? Meaning, did you create a sound palette you wanted to stick by, etc.?
Before I started writing, Max [Gold, Belle’s director] and I talked about overarching story themes, characters and moments in the script that stick out to us as being big music moments. We also talked filmic and sonic references for the tone of the score and of the film in general. Those ideas evolved quite a bit once we had a working cut. I’m always ready to let go of whatever sound palette ideas I may have or that we may have discussed. It’s not my job to dig my heels in. I just have to help lead the viewer to water, and the director knows where the water is.

What did the director want for the Belle score?
Our initial discussions were pretty open-ended. Max sent me Koji Kondo’s The Legend of Zelda: Ocarina of Time score, and that was our starting point. But he trusted me to throw a lot of ideas against the wall to see what stuck. A lot of that trust comes from our long working relationship. Max and I go way back and have worked together on more projects than I can count, so we have an ever-deepening shorthand. He knows my only goal is to support the film through score, and I know he’ll be open to whatever musical ideas I have so long as they support the film. So our work together is truly collaborative. Max’s vision for Belle crystallized as he and Patrick Lawrence, the film’s editor, worked to shape the film into the one you see, and the score evolved with it.

BelleWhat is your favorite part of being a composer?
Being a composer combines so many things that I love. I’m a music lifer… music was always in my house, my parents’ cars; it was everywhere when I was growing up outside Minneapolis. I’ve played music since I was 4 and had my first paid gig at 8. I’ve played bass in all kinds of bands and studied both jazz and classical music as part of my bachelor’s degree in bass performance. After college, I moved to Chicago and worked at a record store for a few years while continuing to play in bands and work as a bassist. I also love to read — right now I’m reading David Stubbs’ history of Krautrock, “Future Days,” and Shirley Jackson’s “We Have Always Lived in the Castle” — and I love movies, so getting to help tell stories is supercool.

Composing for film allows me to take what I love about being a bass player and put it into practice on a larger scale. As the bass, you’re the anchor of the harmony and the glue between that and the rhythm. I’ve played a lot of different genres, from jazz to classical to hip-hop to punk to noise, so I feel like I’ve spent a good amount of time living inside a lot of different music. Getting to create all different kinds of music from the inside out is a real joy.

There’s a collaborative aspect to both being a bassist and being a film composer, too. You’re a part of a team, and it’s your job to add some kind of shading to whatever’s going on, even if that means doing something simple. It’s not about flexing, it’s not about upstaging anyone or outsizing the moment. It’s about what you’re all making together and using everything at your disposal to help bring the vision to life. And I love that.

Walk us through your process. How do you begin? What inspires you? 
I was inspired by the trip to Iceland, where this was shot. Max strongly recommended that I come to Iceland and visit during filming so I could get a sense of the country. It wasn’t an ethnomusicology mission; I just wanted to get an impression of the country to weave into the fantasy that we were creating.

I walked around Iceland with my eyes, ears and lungs open (coming from LA, the clean air was a real shock to my system). I had an idea that I’d record nature sounds and somehow work them into the score, but it turned out that most of the natural sounds were either wind or water. When I wasn’t recording or just listening to the soundscape, I was listening to music that the country was pulling for me. A lot of Bulgarian Women’s Choir, Bjork, Arvo Pärt, Meredith Monk, Johann Johannsson, stuff like that. I read Snorri’s “The Prose Edda” in an old Viking church and on the side of a big hill before I hiked all the way up as the sun beat down at 10pm. You could see clearly for miles at the top. Just like how in LA you can’t walk 10 feet without seeing something that’s been filmed, you can’t walk 10 feet in Iceland without seeing some unearthly and beautiful natural thing. The trip stayed with me as we worked on the score and helped me feel the picture more as I worked.

We did about three passes of the score. By the middle of the second one we found a good mix of all the elements we wanted that could best help us tell the story we wanted to tell, both in the romance moments and the horror moments.

What tools did you use to create the Belle score?
I programmed and tracked exclusively in Logic. I use Pro Tools so I can look at AAFs and see how to conform to new picture edits, but I prefer the way Logic handles MIDI, so that’s mostly where I live.

The sample instruments were either instances of Kontakt, the Logic Sampler (for the ones that I designed), the dedicated Spitfire plugin or the old EastWest Play player. Most of the reverbs were QL Spaces convolution, Eventide stereo verb or Softube Spring Reverb plugins.

I also love Waves’ H-Delay and CLA-2A compressor plugins. I can’t count how many instances of Slate Virtual Tape Machine I used, either for dimension or distortion. The LA-2A and the QL Spaces helped me create some sense of verisimilitude, even though I made the entire score in my living room.

Belle

Matt Orenstein in his home studio

Name three pieces (or more) of technology you use that make your job easier.
1) AKG K712 open-backed headphones: These are great for checking final mixes and making sure that everything sounds alive. I use studio monitors (Yamaha HS-7 pair) to get my mixes most of the way there, but the headphones are great for checking bass relationships, compression strength and reverb tails.

2) MOTU MIDI Express 128: I like to record MIDI, send it to my hard synths (I used an ARP Odyssey, Roland GAIA and Sequential Prophet Rev2) and then record the audio from there. So if I don’t like the patch, or a sound needs to be re-recorded for a new conform, I have the MIDI on hand and can record a new part quickly. It’s not quite as fast as having soft synths, but hard synths add dimension and color to any track if they’re used right, so it’s worth it. It’s also easier and more fun for me to dial in a sound from a flesh-and-blood instrument than it is to work with soft synths (which, don’t get me wrong, I love and use often).

3) Logic Pro X: It’s such a versatile and deep program… anything and everything I needed it to do, it could do. Once you’ve got the hotkeys memorized and your presets/templates in place, you can move extremely fast.

4) Universal Audio Devices Apollo: Great for audio monitoring, the preamps sound fantastic, so it’s easy to record audio cleanly, and it takes some of the load off my Mac’s DSP. Just a solid workhorse.

5) SSD drives: I run my sessions off of one and host sample instruments and video off of another. Again, it keeps my DSP pretty light and helps me stay organized.

What advice would you give to up-and-coming composers?
Well, I’m more or less up-and-coming too. The hustling and learning is continuous. The love is, too. If it weren’t, it would be hard to keep going with this work. So find something to love about whatever you’re working on. I don’t know if I’m qualified to give any advice, but I can tell you what’s worked for me. Play to your strengths. Learn how to best support your collaborators within your role. Show a willingness to develop your weaker areas (and follow through) and keep your eyes, ears and mind open.

Get familiar with the temp and what inspired those people to make the temp (i.e., if someone is temping your project with John Williams, who inspired John Williams to write that music?). That way, you can write something in dialogue with what the director likes (and/or editor, producer, whoever you need to impress the most). Your spin on it will naturally appear.

Make sure the production value of your music is very strong. The most cynical (and unfortunately, correct) advice I’ve ever gotten is more or less “Make your stuff sound expensive.” But please, for our sake and yours, make sure your writing is on point too. Listen to your editor. I’ve worked with Patrick on so many projects, including Belle, and I’ve learned more from him about writing music for picture than just about anybody. Listen to your director, and work to earn their trust. It’s their story; you’re just helping to tell it. And god damnit, you’ve got to be kind.

 

AIMS API Intros AI-Based Music Search Tool

AIMS API, a company specializing in AI-powered music-similarity search and music tagging, now offers Prompt Search, a new product that makes it possible to explore music catalogs using natural language, phrases and descriptions instead of traditional keywords and tags.

With Prompt Search users type in a search describing what they are looking for; this could be a scene, location, time period, musical style or even an entire music brief. The AI developed by AIMS will then identify suitable tracks based on the audio only and deliver perfect results in seconds. Even catalogs with no keywords and tags can be searched this way, making it possible to explore entire music catalogs using natural language and discover suitable results that might otherwise stay hidden.

Established in Prague in 2019, and now with reps in the USA, London and Copenhagen, AIMS was developed by music publishing and sync company owners with an understanding of the creative industries.

Prompt Search provides a fast, reliable and intuitive solution that benefits production music catalogs, broadcasters and TV and film companies, record labels and publishers. It also benefits content creators, playlist curators and music supervisors by maximizing music discoverability and minimizing the amount of time and effort needed to find the perfect track.

Several proprietary technologies went into making Prompt Search, and its development builds on over five years of research undertaken by AIMS API.

Howie Ross, music taxonomy researcher at AIMS API, who played a key role in creating Prompt Search, says he was surprised by AI’s ability to take a natural phrase and turn it into musical suggestions. “When I began experimenting with this technology, I typed in the phrase ‘tumbleweed rolling along an empty highway.’ The machine immediately understood what I had in mind — a sort of Ry Cooder “Paris, Texas” vibe — and delivered a list of tracks that were ideal. I was amazed. I didn’t describe any instruments or moods, just scenery, and yet it was able to convert that simple command into something musical. From there I was able to skip through its suggestions until I found a track I liked. I then used Similarity Search to identify even more tracks that fit my brief.”

You can see a demo of the tool here.

 

 

 

Composing Sounds of Norway for Horror Film Leave

The son of a bass-playing father and a free-spirited accordion-playing mother, composer Jamie Christopherson has had music in his blood from a very early age. From writing evocative orchestral music, recording world instruments on-location in exotic places to programming cutting-edge modern synths, Christopherson has built a reputation for consistently delivering unique, fresh and unexpected scores.

LeaveSome of his credits include the theme music to Hulu’s How I Caught My Killer, The Crow: Wicked Prayer, Dirt, American Wrestler: The WizardMetal Gear Rising: RevengeanceThe Lord of the Rings: The Battle for Middle Earth series, Lost Planet and Lost Planet 2, Dead Rising and Lineage II: The Chaotic Chronicle.

His latest film, Shudder’s horror/thriller Leave, directed by Alex Herron, tells the story of an abandoned infant that is found in a cemetery in the United States. The child is wrapped in a blanket with satanic symbols. Twenty years later and living as Hunter White, she has become obsessed with finding out why she was abandoned and who her biological parents are. A genetic test, the blanket and symbols lead her to Norway and the terrifying truth.

Because the film takes place in Norway, Christopherson incorporated Norwegian instruments and musicians in the score to make it sound as authentic as possible to the setting. While Christopherson did use modern horror music techniques with warped synthesizers and effects, the base of the score is intimate strings and piano bases.
LeaveLet’s hear more about how the Leave score was created below.

What is your process? How do you begin on a project?
Every project is a little bit different since I like to mix things up and go with the creative flow. That said, the majority of my projects have a similar workflow.

First, I meet with the creative leads of a project (director, producers, audio lead if it is a game), and we discuss what we want to accomplish and feel with the music, both in a general sense and then specifically for certain scenes or characters. After that, I go into my cave for a while and just sit with it, playing around with ideas. I often spend a week or two making a unique palette for the project to give it a sound and a vibe.

I love recording live musicians and instruments in interesting ways at the early stages of a project. Then I have a nice little toolbox of colors. This comes in especially handy for horror films.

What about for Leave?
For the film Leave, I was brought in a bit late in post production, so I had to really trust my instincts. The first thing that I worked on was the climax/finale of the film, without any direction really. The director and producers thankfully loved what I did, and then I was off to the races. I did have some preliminary recording sessions and manipulations of audio that really helped give me a nice direction.

What sort of direction were you given from director Alex Herron?
Alex allowed and encouraged me to trust my instincts and experiment with the score.

Did your vision of what you wanted the score to sound like change at all after you began working on the film?
Before I came onto the film, Alex was toying around with some interesting synth textures in the temp score. But the further we got into the scoring of the film, the more it seemed to lend to a more traditional organic/orchestral approach.

Leave

In the end, I was able to weave in some cool synth textures here and there where appropriate, and Alex seemed to really dig those elements. I was also adamant about bringing in some authentic Norwegian musicians and textures into the score.

You co-wrote several of the Leave tracks with Harald Nævdal (aka Demonaz). Can you talk about your collaboration? How did you first get connected?
Harald was the music supervisor on the film, and he was on it long before I came on board. He was also the lead singer for a very popular Norwegian black metal band called Immortal, so it was a perfect fit for him to be on the film, with metal being a part of the story itself.

I found out that Harald also had an interest in other music genres, such as jazz and film music, so I was really excited to work with him on a few cues for the film. He composed the moody main theme music for the film with guitars and synths. Then I produced a cinematic version of it, adding live strings and other textures on it. In addition to that, we co-composed a few key sentimental moments in the score together.

Lastly, we were able to get one of his metal albums cleared for sampling use, and I took reversed/warped samples of that and weaved them into parts of the score, where we inferred the “satanic” side of heavy metal (a trope that is played with in the film itself).

How did you make the score sound authentic?
Incorporating Norwegian instruments and musicians on this score helped to make it more authentic and localized. The main character’s journey to Norway has her feeling a bit like a “fish out of water,” so those elements helped as well.

One thing that I had in mind for the climax of the film (without giving too much away) was to get some recordings of a women’s choir singing a beautiful, traditional Norwegian hymn. Then I added some disturbing textures over it.

Leave

Helena Maria Falk

You worked with a lot of Norwegian musicians on Leave. Can you elaborate?
I am fortunate to know many amazing Norwegian musicians, including my friend Helena Maria Falk. Helena played violin on the score, as well as the Hardanger fiddle, a traditional Norwegian folk instrument. It is best played by using drone notes and playing pretty melody lines over top of that.

What sort of programs/equipment do you frequently use on your scores?
My composing software is MOTU’s Digital Performer, and I have been using it for about 25 years. Honestly, I’m surprised I am not endorsed by MOTU yet. I use a variety of software synths and plugins to compose.

L-R: Jamie Christopherson with director Alex Herron and producers Dave Spilde and Ilana Pinker.

Two of my favorite instruments on this were some tape loop libraries, and a beautiful dark piano piece called “Fireside Piano.” With fire being a big part of the film plot, that was a happy coincidence.

What advice would you have for composers first starting out in the business?
My main advice would be to be persistent, passionate and kind. It is very hard work, so you better love it or you will hit a wall pretty quickly. As the saying goes, it’s “not for the faint of heart.”

What would be your dream project to score? Is there a director you would like to work with that you havent yet?
I am a big fan of Blumhouse and Jason Blum’s producing philosophy and execution. Coincidentally, we both went to a liberal arts school called Vassar College (different years). Many of the directors that he works with are really awesome.

I also think Ruben Östlund, who recently directed Triangle of Sadness, is a brilliant director. He makes some really bold musical decisions as well, and I’d love to work with someone like that who pushes me outside of my comfort zone. I, and artists in general, need a kick in the pants sometimes to break new ground.

Stephen Arnold

Creating Sonic Branding for Catchy Comedy Network

Catchy Comedy, Weigel Broadcasting’s new sitcom-centric, over-the-air, national network, recently debuted with a line-up of all-time favorite TV comedies and a musical theme designed to keep viewers amused. Created by Stephen Arnold Music, the network’s sonic branding supports its “Catch All the Laughs” attitude and evokes the spirit of beloved shows as diverse as I Love Lucy, All in the Family, Cheers and Night Court.

The sonic branding is based on a five-note theme that is designed to charming, memorable and take people by surprise. Stephen Arnold Music president Chad Cook says the studio put a lot of effort into those five notes. “We explored many musical ideas before we found the perfect hook. Once we had it, it became the foundation for everything else.”

Stephen ArnoldThe studio wove the theme into a long-form network anthem and from there produced numerous shorter pieces for promos, IDs and other marketing media. “The theme is modular and incorporates a range of musical figures and flourishes using drum fills, organ riffs, mallet lines to name a few,” says Cook. “That gave us the flexibility to create a variety of short versions with different leads in. We also produced multiple endings with exaggerated comedic flourishes via bassoon, whistles, kazoo and upright bass. We provided the network’s editors with all the stems. They can use them as a toolkit to produce whatever they need.”

“The music makes people smile and lets them know that Catchy Comedy is a destination for fun,” says Will Givens, Weigel Broadcasting’s SVP for Network Marketing. “This music is important to establishing our brand and putting viewers into the right emotional state. It’s our sonic identity.”

Stephen ArnoldThe theme also lends itself to stylistic variation through alternate orchestrations and tempos. “We can create a spot for Cheers that sounds more modern than one for The Dick Van Dyke Show,” explains Givens. “Everything will have a common comedic feel, but with different temperaments. While we’re currently focused on classic comedies, at some point in the future we may add contemporary shows and this theme will also work for that. It’s sound is timeless.”

Givens adds that the sonic branding is the perfect complement to Catchy Comedy’s visual branding, which is based on retro colors and geometric shapes. “Our animation team choreographed the motion graphics to align with the beat of the music,” he says. “It fits seamlessly.”

 

Composer Johannes Ringen on Scoring Netflix Film Troll

Norwegian-born film composer Johannes Ringen is known for his eclectic approach to music. His recent work includes an action-packed score for Netflix’s original film Troll, dark ominous music for the disaster movie The Quake and a symphonic score for the quirky Viking comedy show Norsemen on Netflix.

Troll

Johannes Ringen

Since making the move to Los Angeles, Ringen has worked on a number of major film franchises, contributing music and/or arrangements to Marvel’s Avengers: Age of Ultron, Furious 7 and The Fate of the Furious, as well as TV shows such as MacGyver and Hawaii Five-0.

He is a graduate of the film scoring program at the University of Southern California. He says that being a film composer is all about serving the movie by telling stories through music. “I talk to the director about what we are trying to achieve scene by scene, as well as for the movie as a whole. The score can have quite a few functions, and you’d be surprised how little time we spend on discussing the music itself compared to moods, atmospheres and characters. It’s all about storytelling.”

We reached out to Ringen to talk about his process and creating music for Troll — one of Netflix’s most popular non-English films of all time. It’s a story about an explosion in the Norwegian mountains that awakens an ancient troll, and officials appoint a paleontologist to stop it from wreaking deadly havoc.

What is your process? How do you begin on a project?
I begin with finding the right ingredients for the project. Sometimes it’s very obvious — like when an orchestral score is called for. Other times, figuring out the instrumentation and style is half the job. I love to tinker with sounds, and that’s the part of the process I find the most inspiring and fun. I always try to incorporate some unusual instruments to give the score some sort of edge and uniqueness.

What about for Troll?
On Troll, we recorded Hardanger fiddle, nyckelharpa, langeleik — all traditional Nordic instruments to give the score some Nordic color.

Can you walk us through your workflow?
My preferred way is to start early and get as many ideas out as possible. Film is a collaborative process, and it doesn’t matter how good you think your ideas are if no one else on the team agrees. So I spend time making sure that I’m on the right track by reading the script and discussing and testing material with the director.

I try to be ahead of the game by making a bank of solid material that the director is on board with and that I feed the picture editors while they are cutting. Once they put temp music (placeholder music) in, there is no way back — it will color the final product. Therefore, it’s a huge advantage if they have a decent amount of original music from me to work with. I find that half the battle is won right there. After that, the hard work begins — solving all the puzzles.

How would you describe the sound of the Troll soundtrack?
I would describe it as a modern, orchestral, adventurous action score with Scandinavian colors!

What direction were you given on the score for Troll?
The film’s director, Roar Uthaug, wanted a big, modern orchestral score at the core. So the challenge was finding out how we could give it some Scandinavian colors. We recorded quite a few Nordic instruments (Hardanger fiddle, nyckelharpa, langeleik, as I mentioned earlier).
We also thought it would be fun to do a little twist on “In the Hall of the Mountain King” by Edvard Grieg. The Mountain King is a troll king in Henrik Ibsen’s play “Peer Gynt.” We thought it would be fun to tap into this historical piece of music that everyone knows, but do it without being too “on the nose.” There are quite a few bits and pieces and hints to that piece throughout the movie, but it’s quite subtle before it reveals itself in all its glory toward the end of the film.

Troll is one of Netflix’s most popular non-English films of all time. What was it about the project that made it so appealing to audiences?
It’s fair to say that Troll’s success went beyond everyone’s expectations. I’ve always been surprised that so many people around the world are familiar with trolls from Scandinavian folklore, so I was not surprised that there would be people watching. But reaching the most popular non-English film of all time on Netflix — that’s much more than anyone can hope for.

Now for some more general questions…

Do you write based on project – spot, game, film, TV — or do you just write?
I approach it the same way, basically, but every medium has some specific considerations I factor in. For instance, I’m always careful on relying too much on deep bass sounds when writing for TV, since the vast majority of the audience will be watching on TVs that don’t reproduce bass frequencies that well.

For games, a lot of the music is delivered in layers and arranged on the spot by the game engine based on the action on the screen. That means I don’t have to tailor the music to the picture as closely as, for instance, an action movie. On the other hand, all the layers have to work when played in isolation — something I don’t even think about when scoring a movie.

If you weren’t doing this, what would you be doing instead?
I honestly find it hard to imagine doing anything else. I come from a family with several generations of teachers on both sides, so I did consider being a teacher at some point, though.

So your family wasn’t musical?
We had a piano at home, but no one in my family is a professional musician. I took piano lessons, and I remember very vividly playing piano with my grandad. I still remember those pieces to this day.

Pickle Music Names James Zavaleta MD/EP in Los Angeles

In an effort to further establish its presence in Los Angeles, unify its bicoastal offices and continue its growth in the US, global music agency Pickle Music has hired Grammy-nominated singer, producer and musician James Zavaleta as managing director/executive producer.

With over 20 years in the music and film business, he most recently EP for the multicultural market at Butter Music. He has led advertising projects brands including Coca-Cola, McDonald’s, TikTok, Corona, Oreo and TurboTax. Zavaleta’s passion for music developed early on playing percussion at the age of 5 before he picked up piano. He then evolved into producing urban tracks before eventually discovering his true love: singing. “I began performing professionally at around 15, which led to backing up some of the most prominent latin artists (Camila Cabello, Oscar de Leon, Jerry Rivera, Tito Nieves, Victor Manuelle, etc),” Zavaleta recalls. “In the last decade, I’ve focused on working more in TV and film, being both behind and in front of the camera.”

Zavaleta has since been able to showcase his expertise across mediums and on both sides of the camera, from working on Dancing With the Stars to producing tracks for spots like “California Milk” via Deutsch LA and executive producing a Metro PCS/T-mobile campaign featuring Luis Fonsi (“Despacito”) via Saatchi & Saatchi Seattle to regularly serving as vocalist for the past seven years for the Spanish Pepto-Bismol and Charmin brands. He also voiced a few background characters for the film Coco.

Now that he’s worked in major productions across TV, film, and advertising, Zavaleta hopes his varied experiences will inform his new role and successfully translate at Pickle. “When you work in high-profile productions like DWTSCocoEncanto (or an ad), the room for error is very small, and the attention to detail is very big,” he says. “Understanding and utilizing both the creative process and also the obsession with the craft of getting things over the finish line is a strength that I’ll apply here as a managing director/EP.”

In his MD/EP position at Pickle, Zavaleta’s immediate priority is to establish the agency’s LA presence and studio. But looking long-term, however, he aims to continue making award-winning music, have a bigger impact in general marketing campaigns and help Pickle gain traction and work on campaigns and trailers in exploding industries like Esports.

 

Alibi’s New Collection Targets Sports and Hip-Hop

Alibi Music has introduced a sports-themed collection called “Sports Hip Hop” for promos, ads, e-sports events and trailers.

“Sports Hip Hop” features hip-hop tracks, “packed full of swagger and attitude.” Trap-style hat bursts, deep 808 subs and drums combine with aggressive brass stabs and triumphant anthemic leads to create a soundtrack to high-stakes sporting showdowns. Every track also features full lyrical rap vocals, with three very different artists lending their own distinct vibes to the energy.

The album was composed and produced by Chuck Creese, who worked closely with rappers The Audible Doctor, Keybeaux and Lil Rome on “Sports Hip Hop.”

“All three of them brought something different to the table,” explains Creese. “What I really like about The Audible Doctor’s style is that he is through-and-through hip-hop. He has the perfect style for old-school hip-hop but can also do more modern hip-hop/trap. Good examples of this can be heard on the tracks “Orchestra of Your Ending” and “Ignition,” which turned out to be my favorite track on this album.”

Creese turned to Keybeaux for his expressive vocals and adaptive ability to flow through various genres.

“Keybeaux has an extremely good ear for recognizing lyrical content that fits the feel of the track,” says Creese. “A good example of this would be for the track “Adrenaline.” When creating the music for this, I envisioned a close-up of someone running with sweat and grit on their face, but never stopping, like a juggernaut. Keybeaux came back with lyrics based around the feel of what was intended for this track — high energy and full of adrenaline.”

AlibiI then introduced Creese to up-and-coming vocalist, Lil Rome.

“This allowed me to add another new dynamic to the album, which was more of a modern and current sound, as well as an essence of swagger and attitude to the tracks. That was a key ingredient this album needed a lot of, and Rome slotted into that role perfectly,” says Creese.

“Sports Hip Hop” is ideal for sporting promos, commercials and E-Sports events, as well as high-octane action trailers.

In addition to “Sports Hip Hop,” Alibi Music offers extensive playlists for pro and college games.