NAME: Loic Francois Marie Dubois
COMPANY: New York- and São Paulo, Brazil-based Lobo
CAN YOU DESCRIBE YOUR COMPANY?
We are a full-service creative studio offering design, live action, stop motion, 3D & 2D, mixed media, print, digital, AR and VR.
Day One spot Sunshine
WHAT’S YOUR JOB TITLE?
Creative executive producer for Europe and formerly head of production. I’m based in Brazil, but work out of the New York office as well.
WHAT DOES THAT ENTAIL?
Managing, hiring creative teams, designers, producers and directors for international productions (USA, Europe, Asia). Also, I have served as the creative executive director for TBWA Paris on the McDonald’s Happy Meal global campaign for the last five years. Now as creative EP for Europe, I am also responsible for streamlining information from pre-production to post production between all production parties for a more efficient and prosperous sales outcome.
WHAT WOULD SURPRISE PEOPLE THE MOST ABOUT WHAT FALLS UNDER THAT TITLE?
The patience and the fun psychological side you need to have to handle all the production peeps, agencies, and clients.
WHAT TOOLS DO YOU USE?
Excel, Word, Showbiz, Keynote, Pages, Adobe Package (Photoshop, Illustrator, After Effects, Premiere, InDesign), Maya, Flame, Nuke and AR/VR technology.
WHAT’S YOUR FAVORITE PART OF THE JOB?
Working with talented creative people on extraordinary projects with a stunning design and working on great narratives, such as the work we have done for clients including Interface, Autism Speaks, Imaginary Friends, Unicef and Travelers, to name a few.
WHAT’S YOUR LEAST FAVORITE?
Monday morning.
WHAT IS YOUR FAVORITE TIME OF THE DAY?
Early afternoon between Europe closing down and the West Coast waking up.
IF YOU DIDN’T HAVE THIS JOB, WHAT WOULD YOU BE DOING INSTEAD?
Meditating in Tibet…
HOW EARLY ON DID YOU KNOW THIS WOULD BE YOUR PATH?
Since I was 13 years old. After shooting and editing a student short film (an Oliver Twist adaptation) with a Bolex 16mm on location in London and Paris, I was hooked.
Promoting Lacta 5Star chocolate bars
CAN YOU NAME SOME RECENT PROJECTS YOU HAVE WORKED ON?
An animated campaign for the candy company Mondelez’s Lacta 5Star chocolate bars; an animated short film for the Imaginary Friends Society; a powerful animated short on the dangers of dating abuse and domestic violence for nonprofit Day One; a mixed media campaign for Chobani called FlipLand; and a broadcast spot for McDonald’s and Spider-Man.
WHAT IS THE PROJECT THAT YOU ARE MOST PROUD OF?
My three kids 🙂
It’s really hard to choose one project, as they are all equally different and amazing in their own way, but maybe D&AD Wish You Were Here. It stands out for the number of awards it won and the collective creative production process.
NAME PIECES OF TECHNOLOGY YOU CAN’T LIVE WITHOUT.
The Internet.
WHAT DO YOU DO TO DE-STRESS FROM IT ALL?
Meditation and yoga.
