Tag Archives: PS260

Behind the Title: PS260 Editor Georgia Dodson

Georgia Dodson is an editor at PS260, a boutique editorial house in New York, Los Angeles and Boston that specializes in commercials, music videos and feature films. PS260 also has a motion graphics and visual effects department as well as a sound studio.

Born and raised in Appalachia, the now-LA-based Dodson has always been a storyteller. She discovered her love of film editing with Matt Lenski’s short Meaning of Robots, which premiered at Sundance, screened at MoMA’s New Directors/New Films, and shaped her decadelong career in docustyle commercials. As a graduate of the College of William and Mary with a degree in English literature, Dodson’s strength as an editor comes from her background as a writer. She is accustomed to telling succinct stories on tight deadlines.

Let’s find out more about Dodson…

What would surprise people the most about what falls under the title of editor?
As someone who often edits nonfiction content, I become a writer on many projects.

CVS

What’s your favorite part of the job? 
I love getting hours of interviews and splicing them together to write a clear narrative. I love it when my timeline is a mess one moment and the next moment, everything suddenly works, and it’s a thing.

I also like going to offices with open floor plans, where people ride scooters and play pingpong.

What’s your least favorite?
Dark rooms, screen time overload and sitting.

What is your most productive time of day and why?
I’m really sharp early in the morning. If I have a big deadline, I’ll get up at 4am or 5am, make a pot of coffee, and start cutting straight away.

If you didn’t have this job, what would you be doing instead? 
I’d be a writer and illustrator.

How early did you know this would be your path? 
This path has been more of an evolution than a clear-cut decision. I was an English and cultural studies major in college, with a minor in studio art. In the early 2000s, nobody had cell phones, and I had the only digital camera amongst my friend group — it was a whopping 2 megapixels. Making movies wasn’t as accessible as it is now, and I’m not sure I even thought about filmmaking as a real career path until I started taking film theory classes.

I moved to New York from Virginia in 2004 to pursue comedy while waiting tables. After a year or so of struggling (I’m profoundly unfunny!), my roommate, a runner at Final Cut Edit, got me a job there as a receptionist. I then worked as an assistant to many fantastic editors. I learned from them, and here I am today. Even though I never explicitly set out to become a film editor, I’ve realized that this job is the perfect intersection of my writing and visual arts skills.

Dodson

Madu

Can you name some recent jobs?
In 2022 and 2023, I edited a feature documentary for directors Matt Ogens and Joel Kachi Benson about Anthony Madu, a Nigerian boy who gets into an exclusive ballet school in England. Madu follows him on his journey over his first year abroad. It’s a beautiful coming-of-age story exploring themes of home, identity and belonging, and it will be released by Disney in 2024.

I just locked cut on a three-part documentary series for Netflix that I’m not allowed to talk about, but I can say that it involves pop music and true crime.

My first feature documentary, Underplayed, premiered at TIFF in 2020 and was released on Amazon Prime in 2021. I’m very proud to also share a writing credit on that film with the amazing director, Stacey Lee.

Now I’m hoping to dive back into commercials for a bit.

Are you often asked to do more than edit?
I focus on music and sound design and how they help construct a scene. I worked closely with the directors and the composer of Madu on the score, and several of my temp tracks made it into the final film. I really enjoy promoting more diverse artists that way, too. In one scene, we use a track by Loraine James, an electronic producer from London, diegetically on a radio.

I had also been getting into 1970s Nigerian rock before working on the film. I absolutely love a group called Ofege, so it was fun to place a track of theirs in a scene as well. I did the initial sound design on Madu, and I was over the moon to take it to the next level with Bonnie Wild and her amazing team at Skywalker Sound.

Dodson

Underplayed

What system do you edit on? 
I’m a big fan of Avid, particularly for massive feature projects. For commercials, I use Adobe Premiere to keep my knowledge up to date.

Do you have a favorite plugin or tool that you call on a lot? 
My assistant on Madu started calling me “D-Verb Dodson” while we worked on sound design, so I guess that’d be the one.

How did COVID change the way you work – the good and the bad?
From a practical standpoint, it’s great to do your laundry and clean your house while you wait for edit notes, but I mostly miss the personal interaction. Editing is collaborative! I thrive on riffing with my assistants and involving them in the edit. Working with clients satisfies the wannabe comedian in me. A lot of people think of editing as a solitary job, but I think the best moments come from working the room.

What are three pieces of technology you can’t live without?
None of this is editing-related, but my smart speakers, my Roomba vacuum and my Litter-Robot all get me one step closer to my dream of a Pee-wee-level automated home. (RIP Pee-wee.)

This is a high-stress job. What do you do to de-stress from it all? 
Books, cats, dirty martinis, Enya.

Editor Erica Verga PS260

PS260 Promotes Erica Verga to Editor

Erica Verga has been promoted to editor at NYC-based editorial house PS260. She joined the company as a runner in 2017, earning a promotion to assistant editor within months and working under PS260 co-founder Maury Loeb. Her latest role is a natural progression for Verga and PS260.

Verga has already led the editorial charge on several campaigns for Bank of America as well as other major brands like Puma, Aveeno, Etsy and Estée Lauder. She has assisted on major campaigns at PS260, including American Express, Google, M&M’s, Mailchimp, Dell and Samsung. She also edits films for social media content, offering creative solutions to clients in need of both longer and shorter-form content.

In addition to her work with PS260, Verga’s short film The City received first place at the NJ Young Filmmakers’ Festival in association with the Black Maria Film Festival. She has also won second place in AICE’s Camp Kuleshov’s competition for her reimagining of Zoolander as a silent film. She is dedicated to developing her filmic skills outside of editing.

“I love film! It’s a passion of mine and I can’t learn enough about it,” says Verga. “I feel like I found my artistic home within film when I found editing. I’m lucky to have started my career at PS260. They saw potential in me early on and gave me many opportunities to grow my craft as an editor. I’m very fortunate to have grown with them throughout the years. I hope to give back to them what they’ve given me and continue delivering top-tier work as an editor.”

 

 

 

Raná Martin Joins PS260 Los Angeles as Executive Producer

PS260, which offers production, editorial VFX and finishing, has added Raná Martin as executive producer in their Los Angeles office. Martin made her way back to Los Angeles by way of PS260’s emerging Boston office and now brings her years of experience to their West Coast clients.

Martin began her journey with PS260 just prior to the pandemic, with plans to launch the Boston office of PS260 in early 2020. When things shut down, Martin began working remotely from Los Angeles. Now as things open up more fully, she takes on EP duties in the studio’s Venice-based location.

Martin’s career spans 20 years and began in New York City, where she held roles at Lost Planet, Three Fingered Louie, Final Cut and Cut+Run. Prior to joining PS260 in 2020, she was EP for Rock Paper Scissors in Los Angeles. Editing holds a special place for Martin. Through her undergraduate and graduate training as an editor, she developed a skill and respect for the craft of visual storytelling, which gave her insight into the needs of her editors and clients.

In her roles from editorial and post producing to her current role as executive producer, Martin has built a vast resume that includes commercials, music videos, original content, narrative and documentary films, as well as fashion and art films.

Martin has worked with has contributed to projects for Google, Progressive, DraftKings, Bank of America, Apple, Netflix, HBO, Coke, Absolut, Nike, American Express, Geico, BMW, Cadillac, Toyota and Meta, as well as a variety of music artists including Beyonce, Rihanna, Kendrick Lamar, The Weeknd, Travis Scott, David Bowie, Prince and Tom Petty.

 

 

Behind the Title: PS260 editor Alex Hagon

Name: Alex Hagon

Company: PS260 in New York

Can you describe your company?
We are a media company offering editorial, post production, visual effects and graphic solutions across all viewable platforms.

PS260 is a lovely place to work as we have some of the most creative, talented and friendly people and, in my opinion, also some of the nicest offices in our industry. We started in New York and recently opened our second location in Venice, California. So we now have two amazing spaces.

Job Title?
Film Editor

What does that entail?
Being a film editor, you have to wear many hats — you’re responsible for creating a narrative from a director’s or agency’s vision. Sometimes you start with a treatment and a storyboard. Sometimes you have been on set and had plenty of time to discuss the project with the director and team. And other times, you get many hours of footage for an unscripted spot and are given the brief to make it “great, enthralling, engaging.”

army

Hagon edited this spot for the Army Reserve.

Once you have footage cut together, you are adding music, sound design and visual effects, all of which add layers to the story. Having the knowledge to do these well ultimately helps sell the vision to the brand.

What would surprise people the most about what falls under that title?
Once you are presenting an edit to the director and agency, you have to have good negotiating skills and be able to “sell” your point of view. You also need to interpret what may be very different points of view in the room, and then work out how to best achieve those goals.

What’s your favorite part of the job?
Being able to bring something to a project that no one was expecting, whether that’s finding a different perspective on a story or even coming up with an interesting music track.

What’s your least favorite?
Not being able to do a great job when schedules clash.

What is your favorite time of day?
I like the early evening, when the sun is setting, especially since I have a nice view of Manhattan from my office!

Not a bad view!

If you didn’t have this job, what would you be doing instead?
I would be a vet.

How early did you know this would be your path?
I thought I was going to be a drummer for a living, but when that didn’t pan out, editing was a natural fit. I started as a runner and worked my way up, working under three very different editors, all of whom were generous enough to share their skills. I also learned a lot from how they would interact with clients, adopting what I thought were their best characteristics, and I continue to learn from the people around me, even to this day.

Can you name some recent projects you have worked on?
I recently did a project for Prudential with Droga5, directed by Matt Bieler at Reset. There was also an AT&T project via BBDO and directed by Brian Billow at O Positive. Another one was a project for the Army Reserve for McCann, directed by Brett Froomer at Radical Media.

What is the project you are most proud of?
I loved working with Marcus Svanberg at Blink on the Blackberry campaign featuring Alicia Keys, Neil Gaiman and Robert Rodriguez for BBDO. It was beautiful footage to edit and it was a lot of fun creating the narrative from the fascinating interviews that Marcus managed to coax out of each of the characters.

Blackberry with Alicia Keys.

What social media channels do you follow?
Most of them, but Instagram is my favorite.

What kind of music do you listen to while you work?
I listen to a large variety of music, usually via Spotify, and I tend to play certain albums to death. This week it’s been Beck’s Morning Phase, Dr. John’s Swamp Blues, The Budos Band’s self-titled album, Wise Up Ghost from Elvis Costello and the Roots, Bob Marley and the Wailers Live! and Grimes’ Art Angels.

What Do You Do To De-Stress From It All?
I tend not to get too stressed out as I love what I do, but I do the Alexander Technique and meditate.