Tag Archives: Company 3

Creating Titles for Netflix’s Avatar: The Last Airbender

Method Studios collaborated with Netflix on the recently released live-action adaptation of the series, Avatar: The Last Airbender. The series, developed by Albert Kim, follows the adventures of a young Airbender named Aang, and his friends, as they fight to end the Fire Nation’s war and bring balance to the world. Director and executive producer Jabbar Raisani approached Method Studios to create visually striking title cards for each episode — titles that not only nodded to the original animated series, but also lived up to the visuals of the new adaptation.

The team at Method Studios, led by creative director Wes Ebelhar, concepted and pitched several different directions for the title before deciding to move forward with one called Martial Arts.

“We loved the idea of abstracting the movements and ‘bending’ forms of the characters through three-dimensional brushstrokes,” says Ebelhar. “We also wanted to create separate animations to really highlight the differences between the elements of air, earth, fire and water. For example, with ‘Air,’ we created this swirling vortex, while ‘Earth’ was very angular and rigid. The 3D brushstrokes were also a perfect way to incorporate the different elemental glyphs from the opening of the original series.”

Giving life to the different elemental brushstrokes was no easy task, “We created a custom procedural setup in Houdini to generate the brushstrokes, which was vital for giving us the detail and level of control we needed. Once we had that system built, we were able to pipe in our original previz , and they matched the timing and layouts perfectly. The animations were then rendered with Redshift and brought into After Effects for compositing. The compositing ended up being a huge task as well,” explains Ebelhar. “It wasn’t enough to just have different brush animations for each element, we wanted the whole environment to feel unique for each — the Fire title should feel like its hanging above a raging bonfire, while Water should feel submerged with caustics playing across its surface.”

Ebelhar says many people were involved in bringing these titles to life and gives “a special shout out to Johnny Likens, David Derwin, Max Strizich, Alejandro Robledo Mejia, Michael Decaprio and our producer Claire Dorwart.”

DP and Colorist on Lighting Up Candy Cane Lane

In Amazon Prime’s holiday comedy Candy Cane Lane, Eddie Murphy is a dad intent on winning the lucrative prize for the neighborhood’s best-decorated house. He makes a pact with a mysterious elf to help him win and ends up being rescued by some strange magical ornaments when havoc ensues.

Director Reginald Hudlin wanted a film that harkens back to the era of classic Christmas movies and songs of the ’50s and ’60s. Cinematographer Newton Thomas Sigel, ASC, who’d previously shot Marshall for Hudlin, says they also wanted a warm and modeled look, giving the colorful Christmas lights a strong, continuous presence — even when they are in the deep background and out of focus.

Sigel and Company 3 Santa Monica senior colorist Jill Bogdanowicz built a custom show LUT in Blackmagic’s DaVinci Resolve. It was designed to accommodate all the imagery, including night exteriors and situations where a warm look might not be beneficial, into this general framework.

As with any custom LUT, Bogdanowicz would need to know exactly how the camera sensor handled imagery pre-LUT. Sigel knew that the look for this Christmas comedy would be well served by shooting with gear that met two technical criteria: a sensor that could hold onto all those colorful lights, even if they read significantly over key; and a set of optics that in addition to rendering skin tones and costumes nicely, had interesting bokeh characteristics to ensure that the out-of-focus lights in the frame would read in a pleasant, soft way.

Newton Thomas Sigel

Sigel tested the then-new ARRI Alexa 35, which he recalls, offered “a more pleasing, naturalistic relationship between highlight and shadow. Because it’s a very fine line between letting the colorful highlights have presence and sparkle — that twinkling star-in-the-sky quality that we associate with Christmas — and not having them dominate the actors’ performances. I didn’t detect really much of a difference in the bottom end of the exposure with the sensor, but without question, it felt like there was more information in that highlight area. And as such, I was able to overexpose more to get some of the main action out of the shadowy area and still retain detail in the Christmas lights. You can easily get away with something being five or six stops under or over [key] and have it still be a good image.”

As for optics, Sigel explains, “I chose lenses in no small part because of the way they focus and the bokeh. The Christmas lights, which would often be out of focus in shots, were going to be so much a part of my background and create color and mood that I looked for a lens that gave me a very interesting treatment of those backgrounds.”

Since this would be a multi-camera show and comedy, he didn’t want to go with vintage lenses that might fit the bill but not exactly match the other cameras and could present other issues. “So, with all of those considerations, I landed on the Hawk — what they call the MiniHawk Hybrid Anamorphic Primes,” a rather confusing name for a lens, which is in fact spherical but makes use of an oval-shaped iris specifically to emulate the bokeh characteristics of anamorphic lenses.

Jill Bogdanowicz

Sigel shot extensive tests with this Alexa 35/Hawk combo and sent them over to Bogdanowicz to grade. Everyone was pleased with the results. The colorist then used the tests as a basis for the show LUT, building and factoring in the sensor’s impressive dynamic range, its rendering of colors, etc. and mapping the look Sigel had spoken to her about.

“He sent me a bunch of pictures as reference,” recalls Bogdanowicz. “Mostly, everything was from that general 1950s or 1960s period, the look of a postcard from that time.”

“The LUT was fairly stylized,” Sigel notes. Conversations he’d had with Hudlin resulted in the idea of “a somewhat period, almost nostalgic quality in terms of keeping the color a little more separated from one another than we’re used to seeing today. There’s a kind of golden tonality overall but the different colors sort of ‘stay in their lane,’ as Jill says.”

“We had less modern blending of your primaries,” elaborates Bogdanowicz. “It’s about keeping them away from an electric kind of feel and going more toward a nostalgic quality for the primaries.”

Final Grade
As the final grade got underway, Sigel and Bogdanowicz took advantage of the additional color information and detail in all the Christmas lights, both in and out of focus, throughout the frame, allowing them to be a character of their own — pushing the festive, colorful feeling.

In the film, when the other shoe drops, the mysterious Christmas ornaments come to life, causing trouble for Murphy’s character and his family. The colorist and cinematographer took the time during the grade to carefully massage these CG characters in with the live action to help blend all the elements together seamlessly into a warm, nostalgic world.

Bogdanowicz graded in Dolby Vision HDR first, deriving other deliverables such as P3 and Rec.709 from that master. “The Christmas lights are something that you’d want to really take advantage of in HDR,” she says, noting that the extra high end, made possible by the ARRI 35 sensor, provided more information to work with in all the colorful Christmas lights.

That said, neither she nor Sigel felt it would be appropriate to place those highlights as far as they theoretically could be pushed. They set the roll-off in the HDR version at considerably below the possible maximum level. “We use HDR to give them a nice presence, but nothing goes to 1,000 nits or anything like that,” he says. “With all due respect to HDR, I don’t want anything to be so bright it’s blinding.

“With that kind of limit,” he concludes, “we still benefitted from the Alexa 35 sensor because there is so much detail in the high end, we could roll it off and never get that sort of grayed-out, dull kind of highlight. All those lights really look nice in HDR without overpowering everything else in the shots.”

Volpatto

Veteran Colorist Walter Volpatto Joins Picture Shop

Senior colorist Walter Volpatto has joined Picture Shop from Company 3. Volpatto is known for his work on Oscar-winning films such as Peter Farrelly’s Green Book and Christopher Nolan’s Dunkirk, as well as Gina Prince-Blythewood’s The Woman King and Rian Johnson’s blockbuster Star Wars: Episode VIII – The Last Jedi.

Volpatto has received nominations from the Hollywood Professional Association for Outstanding Color Grading awards for Winning Time: The Rise of the Lakers Dynasty (2023), Sweet Tooth (2021) and Green Book (2019). His extensive list of credits include features such as Hustlers, Red Notice, Moonfall, Rampage, Interstellar, San Andreas, Bad Moms, Independence Day: Resurgence and The Master.

In addition to his time at Company 3, Volpatto’s 20 years of experience has included stints at Efilm, FotoKem and Cinecitta. He works on Blackmagic Resolve.

“This change is about working at one of the best facilities with the most creative clients, alongside talented colleagues,” says Volpatto. “I am looking forward to collaborating on amazing projects with outstanding global team at Picture Shop.”

 

Flower Moon

Setting the Color for Scorsese’s Killers of the Flower Moon

Company 3 senior colorist Yvan Lucas began working with DP Rodrigo Prieto, ASC, AMC, on the look of Martin Scorsese’s Killers of the Flower Moon long before the film was in production. Lucas, who has collaborated with Prieto on most of the cinematographer’s work for nearly two decades, shares Prieto’s fondness of a film-style workflow in which filmmakers do as much as possible upfront to set appropriate looks, rather than attacking the footage with digital color grading tools after the photography is complete.

Flower Moon

Yvan Lucas

The two like to create unique show LUTs — conceptually, an idea similar to designing custom “film stocks” — that incorporate the director’s ideas and sensibilities so the cinematographer can light with an eye toward the final look and so other department heads can get an early idea how their paints and pigments will read in the final film.

While Lucas and Prieto are not alone in this way of working, they are quite vigorous about maintaining film-style protocols throughout, grading the dailies using only the LUTs and digital printer lights and even doing early passes of the final grade solely with the same tools photochemical color timers use. This makes sense when you realize that Lucas spent many years timing film in Paris on such visually striking films as Delicatessen and The City of Lost Children (for cinematographer Darius Khondji, AFC, ASC, and director Jean-Pierre Jeunet).

The ability to create LUTs that can seamlessly take colors from a specific type of camera original —film neg, LOG-C, SLOG and so forth — and push them in another direction to set a look, is a complex procedure that requires a strong eye and significant technical knowledge.

Imprecise LUTs can do more harm than good. And one limitation back when Lucas was working with Prieto on LUTs for Martin Scorsese’s The Irishman was an inability of color correctors at the time to isolate very specific hues to push in the desired direction. On that film, for example, the two were developing a custom Ektachrome-style LUT. “If you tried to just isolate reds,” Lucas offers, “you would usually end up also including skin tones.” Also, the resulting colors would often end up looking noisy.

The two had spoken about color and the limitations of digital grading technologies to really get the type of precision in a LUT that they hoped for. This got them thinking about going beyond the limitations and coming up with something that would allow them to get to the essential color information and isolate vectors more specifically. When designing one of the looks for Killers — the style of the early part of the film, which is based on the early 20th century Autochrome process — the production hired color rendering scientist Philippe Panzini. Panzini, who brought his color science expertise to the company that created Flame (Discreet Logic at the time and now Autodesk) and to many other companies since, was asked to design a box with sliders that could allow subtle shifts of colors as captured into the palette of Autochrome. Subsequently, color-rendering scientist Christophe Souchard took that design and turned it into an OFX plugin for Lucas’ FilmLight Baselight system.

Throughout the entire movie, Lucas also included a film emulation LUT based on Eastman Kodak’s 5219 500-T. This LUT helped confine everything — from the material actually shot on film to portions digitally captured with either Sony Venice or Phantom high-speed cameras — into the realm of color and contrast possible with imagery shot using that stock.

Lucas and Prieto used this plugin to create the Autochrome look at the start of the film, the ENR-style process (emulating the Technicolor photochemical process that adds contrast and slightly desaturates images) and the Technicolor imbibition process. The film combined these LUTs in different places.

While filmmakers like Scorsese and Prieto are very fond of this disciplined way of working, during the finishing stage they are always open to step out of the confines they created if doing so helps tell the story.

When it was time for final color, Lucas would work with Prieto and often Scorsese and editor Thelma Schoonmaker in one of Company 3’s New York color-grading theaters to fine-tune everything shot by shot. It was only at this stage that Lucas would introduce digital color-grading tools such as vignettes, keys, saturation, etc.

One such adjustment: During a section in the Autochrome portion of the film, there are some wide shots of an enormous tract of land that Scorsese felt should exhibit a more saturated green than the Autochrome process could have rendered. “He felt that emotionally, it was very important to see more of that green at that moment,” says Lucas, who then used keys and vignettes to isolate the vegetation and pulled back on the Autochrome just for those elements of the images.

Different cinematographers and colorists work in their own way. Some like to do a lot of the look creation up front, while others like to find it in the grading theater. “There are colorists who just start right out changing lift, gamma and gain and adding many secondaries,” Lucas says, “and they get beautiful results. But this is how Rodrigo and I like to work, and we’ve had a lot of success with it.”

The two also collaborated the same way on the film Barbie, building what they called the Techno-Barbie LUT that helped define the unique look of that film.

Emmy Season: Schmigadoon! Season 2 DP Jon Joffin, ASC

By Randi Altman

Apple TV+’s Schmigadoon! is a modernized and comedic take on the classic musical tale Brigadoon. Created by Cinco Paul and Ken Daurio, it stars Keegan-Michael Key and Cecily Strong as a couple who, while backpacking, happen upon a magical town that essentially lives in the world of a 1940s/1950s musical.

Jon Joffin

DP Jon Joffin

The series earned four Emmy nominations for its first season and three for its second, including Outstanding Cinematography for DP Jon Joffin, ASC, for the episode “Something Real.” This season sees our couple looking for the simpler life of Schimgadoon, but instead they find Schmicago, which is darker, sexier and more edgy than the Eden they found in the first season. This world takes place in the musicals of the 1960s/1970s.

We reached out to Joffin, who was brought on a few months before shooting on Season 2 began, to find out more about his workflow while shooting all six episodes.

How was being brought in early helpful? 
The early prep was essential because there were so many different sets and a lot to do on a short shooting schedule. By the time I came on, most of the sets had already been designed by our amazing production designer Jamie Walker MCCall. Construction was just beginning so we worked together on set placement in the studio, built-in lighting and shooting access. Jamie was a great collaborator, not only did she design gorgeous sets but she also made them very easy to shoot.

What direction were you given about that look? And how did you work with the showrunner?
Showrunner Cinco Paul wanted a look that was based on a three-strip Technicolor film. (Technicolor’s three-strip process involved a beam-splitter prism behind the lens that allowed for the separate capture of red, green and blue filmstrips. This process offered an unrivaled richness and vibrance.) Cinco often referred to Cabaret, Chicago, Sweet Charity and The Umbrellas of Cherbourg. He wanted Season 2 to be darker and grittier than Season 1, but he also told me that Lorne Michaels said it was very important for the show not to be so dark as to lose its delightful tone.

What about the different looks between the couple’s regular life and their life in Schmigadoon? And what about Schmicago?
Initially, when Josh and Melissa return from the magical town, they bring color back with them. But as the years progress and life gets more mundane, we slowly desaturate, as if the life is getting sucked out of them until there is barely any color at all.

Jon JoffinWhen they arrive in Schmicago, we are in full-on vibrant Technicolor mode, and it seems even more vibrant because we are cutting from the desaturated look. Even though there are several looks within Schmicago — the hippie camp, the butcher shop, the orphanage and the Kratt Klubb — they are all unified by the three-strip Technicolor look.

What about the grade and working with the colorist? What are some notes that you exchanged?
We were extremely lucky to have Jill Bogdanowicz as our colorist. It was like winning the lottery. Jill was involved right from the start — before we even shot a test. She designed several LUTs for us to try out. We went to Keslow Camera and did a preliminary test with the seven LUTs she sent. There was one that was absolutely perfect.

When I called Jill to share my excitement, before I could say anything, she said “You chose LUT number 5.” She knew exactly which one we would pick! Jill and I worked hard to keep the look rich and modelled while maintaining the light tone that Cinco was after. It was a fine line, but in the end, I think everyone was happy. The look wasn’t so much about saturation as it was about discrete color separation. Jill describes it as each color staying in its own lane.

What was it about the episode you submitted for the Emmys that you felt stood out?
I absolutely love the musical performance of “Talk to Daddy.” It is so much fun, and the actors are next-level brilliant, even the reactions of those who aren’t singing and dancing. I also love “Good Enough to Eat.” Kristin Chenoweth, Alan Cumming and all of the orphans make me smile every time I watch it.  Jamie Walker McCall, our production designer (also nominated for an Emmy this season for the episode “Famous As Hell”) delivered stunning set after stunning set. I love the night street scene with the umbrellas.

What did you end up shooting on and why?
The Sony Venice 2 was the perfect choice for many reasons, especially for its rich color science, which helped us to achieve the three-strip technicolor look. We tested many different vintage lenses but ended up settling on Zeiss Radiance lenses. To my eye, they have a vintage feel when shot wide-open, and I love the quality of the out-of-focus blur. I also love the flare characteristics. You get a beautiful veil, which can lift the contrast if you hit the lens with just the right amount of backlight. The lenses feel vintage but are extremely reliable.
Can you talk lighting?

Three-strip Technicolor was often lit with hard and flat lighting. This was due to film stocks at the time needing a lot of light and also having to shoot through those dark-colored filters. I worked to give Cinco the Technicolor look, but I also wanted to put my stamp on it with a more modern lighting style, using soft yet contrasty light.

Jon JoffinI didn’t want to be too flashy with the light, as I didn’t want to take away from the beautiful production design and stunning costumes. We mostly kept our key light very neutral in order to be true to the colors.

Any happy accidents along the way?
We were testing a probe lens in prep and realized that it also did a kaleidoscope effect. I pitched this idea to Cinco, and we used it in “Everyone’s Gotta Get Naked.” Honestly, though, there weren’t many accidents, as Cinco has such a clear vision of what he wants. I think that this comes from his background in animation (the Despicable Me franchise, The Secret Life of Pets), where everything is so well-planned.

Are there some scenes that stick out as challenging?
The greatest challenge was time. We just didn’t have enough of it. There were twice as many performances as in Season 1. One of my favorite performances is “Bells and Whistles” with the insanely talented Jane Krakowski. She comes down from the ceiling on a trapeze, swings upside down, roller skates blindfolded, does the splits, rattles off a song at hyper speed and is absolutely fearless.

We saw what she was going to do in the morning and were blown away, but we only had a day and a half to film it. We were so inspired. We wanted to make sure we got every single shot and angle. It ended up being the greatest collaboration I’ve ever had with an actor. I saw an interview where Jane said it was the greatest day she’d ever had on a set, and we all felt the same way.

Looking back, would you have done anything differently?
Honestly, I don’t think I would change a thing. It was definitely a career highlight.

Any tips for young cinematographers?
It’s very important to work with like-minded people who will support you and share a common goal. Also, I believe strongly in having a plan, but I believe it’s equally important to listen and consider other ideas. Always keep an open mind.

Color and Sound for Hulu’s The Great

Returning for a third season with Hulu, The Great follows a young Catherine the Great with a not-precisely-accurate look at her rise in 18th Century Russia. Leads Nicholas Hoult and Elle Fanning return to the comedic show.

Paul Staples

Company 3 in London returned to provide post services for the series, with Paul Staples handling the color grade and Adam Davidson the sound mixing. “With a third series of anything, you need an element of continuity, especially if some of the locations remain the same, but the most important thing is that the sound helps tell the story that’s on-screen,” explains Davidson. “Luckily, we’ve had a lot of the same lead team on all three series, and we have a similar taste and ethos on how sound can be used to do that.”

The Great

Adam Davidson

The color grade, on the other hand, was initially set in Season 1 with executive producers Marian Macgowan and Tony McNamara (who also created the series). They wanted the show to be true to its time without being over the top. “People often cite The Great as being very stylized, but the grade is about maximizing on the cinematography, production design and, of course, the amazing cast,” says Staples, who uses Blackmagic Resolve. “The style or perception of stylization is in the script and direction, which is why the exec producers wanted an unfussy but beautifully cinematic grade.”

However, there were some differences, says Staples: “This time around, there were three DPs — lead DP Catherine Derry, Caroline Bridges and Sergio Delgado — which took some wrangling to fit the show’s look. However, I’m thrilled with the final result. Also, there are many more VFX than earlier series for story arc purposes, which was challenging at times with many variable weather conditions.”

It can be challenging to bring together a series like The Great; it requires a group effort from teams across the board. “I had a huge helping hand from our amazing assistants, Hugh Howlett and Conor Middleton, without whom it would have been impossible,” Staples says. “They could color-trace VFX in, sometimes many versions, with great patience and pride in their work.”

Adding post services to a production of this scale, the team worked through various shots, but there were standout moments for both. “On this series, we had a very particular location, ‘the icy lake,’ that was all CGI, so that took a lot of collaboration to get right,” explains Davidson. “There’s a 10-minute sequence in that episode that contains the most dramatic, shocking moment in the series, and the showrunners were keen to use as little music as possible, so the sound design needed to be emotive and help tell the story in the same way the score would. It took a long time to get right, but the result was very satisfying.”

The Great

Sound and color are essential elements to any film and series, as they enhance the overall experience of what you see on-screen. “To tie in the worlds and to make them live… unlike anything else, it’s a thing on its own to unify all the departments into a cohesive whole,” says Staples.

“Sound brings a lot of emotion to the picture, even if it means using silence,” says Davidson. “Just like you can shoot a scene a million different ways, you can do the same with how it sounds, and when those two elements synchronize perfectly, it’s extraordinary.”

Staples says, it’s “the writing, pure and simple. Extraordinary, and they are all so nice, and they remember my name, which is always flattering.”

 

 

Flamin’ Hot

Flamin’ Hot Director Eva Longoria, DP and Editor Talk Process

By Iain Blair

After stepping into the spotlight as an actress on the series Desperate Housewives, Eva Longoria has since found success behind the camera as well, producing and directing a wide array of television projects, shorts and documentaries.

The multi-tasker’s latest project is the comedy-drama Flamin’ Hot, the inspiring true story of Richard Montañez (Jesse Garcia). As a Frito-Lay janitor, Montañez disrupted the food industry by channeling his Mexican American heritage to turn Flamin’ Hot Cheetos from a snack into a pop culture phenomenon. Her crew included DP Federico Cantini, ADF, and editors Kayla M. Emter and Liza D. Espinas.

Flamin’ Hot

Eva Longoria and her DP, Federico Cantini, on-set

I spoke with Longoria about directing her first feature, the post workflow and making the Searchlight film, which won the Audience Award at SXSW. Cantini and Emter joined the conversation.

What did DP Federico Cantini bring to the mix?
Eva Longoria: Before Fede got the job, I’d sent him the script, and he called me back in 30 minutes. He said, “I need to shoot this.” I had been interviewing DPs at the time, and he was the only one who wanted to make the same movie as the one I’d envisioned. All his references were the same ones I had. He’d say, “You know this part, where he’s a gangbanger? We should shoot that hand-held, as it’ll show the frenetic feel of his life at that moment.” And that’s what I’d thought too. Then he’d say, “For this era in his life, when he’s unstable, the camera shouldn’t be stable. Then, when his life becomes more stable, the look changes.” So we fully agreed on all the camera choreography.

Flamin’ Hot

Fede also brought all the lens choices for the different eras and different palettes and tones. The result is subtle but effective, as the original script delineated the different eras and jumped back and forth a lot, so we wanted the audience to know where they were by the visual cues of how it looked. Then in the edit, we decided to make it more linear.

What about working with Fede on the look?
Longoria: He’s a genius. His background is in commercials and music videos, and I love that background in a DP. Their sense of composition is always super-dynamic, and I knew I wanted dynamic framing and camera movement to help tell the story. The camera’s constantly on the move, although we kind of settle down eventually in certain scenes. And the pace of the edit is that way because of how Fede shot it. It’s like a page-turner that moves and moves. Fede and I talked about that approach a lot.

The big thing is that we’re both huge preppers. Sometimes you need a DP who is not a big prepper, who’ll be like, “I’ll see the room when we get there, and we’ll just run with it.” But on this it was the opposite. I wanted to know everything. What are we shooting? How long will it take? What size is the lens? And Fede’s exactly the same. We went over the directing plan five times, and then the day before we began shooting, he said, “We should go over it all one more time.” And I agreed. We had a lot of time to prep the film, so the actual shoot [60 days in Albuquerque, New Mexico] was so smooth. Because we were so prepared, there was nothing we didn’t get or had to drop. Our attitude was, “We’re going to make the days; we’re going to move fast.” And we did.

Fede, did you work on LUTs with the colorist before shooting?
Federico Cantini: Yes, the film has three distinct eras, so we designed a specific LUT with Company 3 senior colorist Walter Volpatto for each lens and mood, inspired by film stock from each era. We had three different lens series. For the ‘60s, I used Xtal Xpress anamorphic lenses. We used them for all the childhood scenes to get that dreamy look. Then we used Canon Super35 lenses for his gang years, as they’re a bit harder, and we shot this part in the middle of the day to have sharper contrast. We also shot all his house scenes with this lens… the ones before he gets the job. Then we shot Panavision Panaspeed large format, completely customized for the movie and modified to replicate the high-speed look from the ‘80s and ‘90s. We used that for the factory and his house after the job. We also had two Panavision large-format zooms — an 11×1 and a 4×1 — with the same modified look.

What camera did you use?
Cantini: The Sony Venice, and we chose it specifically because, at the time, it was the only camera that let you shoot Super 35mm 4K and large-format and anamorphic 4K. For the ‘80s and ‘90s scenes, we changed the size of the sensor. For the first two parts of the film, we used the sensor in Super 35 size, and when he gets the factory job, we changed it to a large-format sensor. That’s a great thing about this camera. It gave us the visual contrast between his house before and after the job. It’s the same house, but it just feels bigger and airier.

Eva, how was this post schedule different from ones you’ve had before?
Longoria: I’ve posted pilots where I had to do everything in a more condensed way, and when I saw this post schedule, and thought, “Why’s there so much time for color?” Fede said that once he does the DI with the colorist and shows it to me, I would definitely have notes.

Flamin’ Hot

Eva, can you talk about the color grade?
Longoria: We had this amazing colorist, Walter Volpatto at Company 3 here in LA. He’d show me a scene and then toggle between what he did and what it had been, and I was blown away by how it made me feel. He’d warm up a room or a wall but not touch the actors, and it would make the scene feel different. I was blown away by how color can manipulate what the audience sees and feels, and I found the color grade the most fascinating part of post. Color was the biggest learning curve for me.

What about audio post?
Longoria: I love all the sound and mixing, which we did on the Sony lot. I’ve mixed pilots and TV shows, but this process was that on steroids because it’s on the big screen, and you see and hear everything. I would ask, “What does the fridge sound like? What does cooking a tortilla sound like? Wait, we should be hearing the kid’s footsteps when he walks in.” I remember there was a shot of a tortilla on the stove, and in the mix, I heard it sizzling. I asked the sound team, “What is that sound?” and they told me it was the tortilla cooking. I pointed out that a tortilla doesn’t make that sound. It doesn’t make any sound because you’re not frying it. That was something culturally specific that they wouldn’t have known. But anyone else watching it would wonder why we put that sound on top of the tortilla. I loved dealing with all that, and I loved the whole post process.

You had two editors: Kayla M. Emter and Liza D. Espinas. How did that work?
Longoria: Liza was on location with us for the whole shoot and did the first assembly. She’d get quick turnarounds and check if scenes were working or if we’d missed anything and needed to go back. She got it to a point where we could really start working on it. Then Searchlight said, “Can we try a new editor to get it to the end?” That’s when Kayla came on.

Our first cut was around 2 hours 20 minutes, so it wasn’t crazy-long, and we knew we could cut it from there. Kayla’s first cut was 99 minutes and very close to what the movie is as a final. She didn’t lift anything. I was asking, “What scenes are we going to lift out if we have to cut that much time?” But her magic in post was about pacing and condensing scenes, not losing them. She took the [excess] air out of the edit and brought it down to 99 minutes, and we didn’t miss anything. When I sent that cut to Fede, he immediately said, “That’s the movie.”

Editor Kayla Emter

Kayla, tell us about the editing workflow. What gear and storage did you use?  
Kayla Emter: We used Avid Version 2018.12.8 for our editing, and our editorial storage was on a Nexis system. While my main workspace was at Pivotal Post in Burbank, we embraced remote editing as well, making frequent use of Evercast and the Jump system. As workflows continue to evolve, I’ve embraced modifying my past habits to support the needs of each individual project. I believe there’s real value in expanding our knowledge and staying open to advancements, which can benefit us.

What were the big editing challenges?
Emter: I try to approach my work without being too precious, and I always challenge what is needed to advance the story and character. In this case, because Richard’s story spans a lot of time, we had several scenes portraying the highs and lows he experienced on his journey. We had to make some tough editorial choices in order to keep the pace moving and guide the audience to the final climax.

For example, if the celebration of Richard and his family finally cracking the recipe became too big, it would diminish his next win of getting the meeting. We didn’t want to emotionally fatigue the audience too early. By continually refining the montages, we also found smart and efficient ways to sustain the film’s momentum while still showcasing Richard’s drive, intelligence and moments of struggle.

Tell us about editing with Eva. What was the process like?
Emter: Eva had a very clear vision of the story she wanted to tell, how she wanted to portray her community, and the feelings she hoped the audience would have after watching. Even with such a clear vision, she was very open-minded to big ideas and wasn’t afraid to challenge what we already loved to ensure we found all those genuine moments that brought the scenes to life.

Fede, what was involved in the DI with Walter Volpatto?
Cantini: We spent about two weeks, and he’s so fast and efficient that we didn’t have to spend time on the small stuff.  Most of the time, we were looking to express the emotions of the film creatively through the use of color and mood. For instance, Eva didn’t want any red color anywhere in the film until you see the first Flamin’ Hot Cheetos come off the production line in the factory, and then it’s like this neon glow.

Eva, I hear you’re set to direct two more features — the workplace comedy 24-7 for Universal and the female action-comedy Spa Day for Sony. Do you want to direct more than act now?
I still love acting, but I like to do both. I like to direct what I’m acting in, and Fede and I are chomping at the bit to do our next project together.


Industry insider Iain Blair has been interviewing the biggest directors in Hollywood and around the world for years. He is a regular contributor to Variety and has written for such outlets as Reuters, The Chicago Tribune, The Los Angeles Times and the Boston Globe.

The Starling Girl

Indie Film The Starling Girl: Anatomy of a Color Palette

Laurel Parmet, writer/director of indie feature The Starling Girl, and cinematographer Brian Lannin had definite ideas about the coming-of-age film. It focuses on Jem (Eliza Scanlen of Little Women and Sharp Objects), a teenage girl within a very strict Christian sect who becomes entangled in a relationship that causes her serious trouble with her family and the entire community. It also stars Lewis Pullman and Jimmi Simpson.

The Starling Girl

Laurel Parmet on-set

From preproduction through the final grade, Parmet, who had spent time in real life observing members of a similar society, had ideas about the look she was after based on her observation of her time among a similar group. She also had been inspired by a number of small, similarly themed films, particularly the Polish My Summer of Love directed by Pawel Pawlikowski (Ida, Cold War). “That film has a very intimate, immediate feeling,” she says. “It’s set in summer and it’s very lush and green, and the greens really pop. It almost adds to the unease that the film is striving to create.”

Senior colorist Sean Coleman of Company 3 had been tracking the project for some time. It had originally been set to shoot just in time for the pandemic to shut it down. When he heard that it had been almost miraculously revived and ready to go about a year later, he was eager to come back aboard.

The Starling Girl

Laurel Parmet with DP Brian Lannin

Even before principal photography started, Coleman worked with the cinematographer and director in his color grading theater in Santa Monica, building a show LUT within Blackmagic Resolve to provide a starting point for the look, which would also be a tool to allow Parmet, Lannin and other department heads to see during the shoot how colors of the location, clothes, skin, etc. would eventually read in the final film.

The LUT would take the images from the ARRI Alexa used to shoot the film and introduce a film-print-style curve to bring out certain color characteristics, such as cooler shadows and warmer highlights that are characteristic to film. It would also subtly bring out certain colors, such as greens and cyans, to make them more pronounced.

Colorist Sean Coleman

“We discussed what we liked in the LUT and how we could later add and subtract elements in the DI,” says Coleman of the work they did before the shoot began in rural Kentucky.

“This is a story of one young woman’s journey, and it was going to be very naturalistic and personal — based in realism,” Lannin says. “It was very much about ‘casting’ the location, and it was very important for Laurel that we set this movie in a place that had a lot of natural beauty — it could be inviting but also play against some of the darker themes of the film. This is a somewhat oppressive community that the movie takes place in.”

Parmet elaborates that the intense greens throughout a lot of the film “create a sense of beauty and wonder, but they can also, later on, enhance a feeling of unease.” One might associate lush, saturated greens with a nostalgic memory of a pleasant walk through the woods, but, Parmet notes, “The characters are surrounded by trees and green, and the midday sun is beating down on them. There’s just something about making the greens even brighter for the film that makes the scene feel more stressful. That element, in combination with the sound design, helped create an almost grating feeling.”

DP Lannin, who has worked with Coleman on a number of projects (currently FX’s Dave) also discussed using the final grade to subtly add some very filmic elements to the imagery. “There’s part of the analog film process that was really important to us,” he notes.

Lannin wasn’t interested in imposing any kind of obvious film look, but “the small details — like the halation that you get from shooting on film,” he says, referring to that very subtle glow around highlights that is a natural artifact of shooting on celluloid — “was something we knew we wanted from the beginning. We were drawn toward a classic film print look, and then we steered that in a way where the greens popped a little bit more to make [flora] lusher and bring out the natural environments.”

“Another idea behind the film print look,” Parmet says, is that it would “make things a little bit dreamy and a little bit romantic in a way that reflects what’s going on in Jem’s head. She’s experiencing something new and exciting. It’s an opening up and it’s beautiful and it’s confusing.”

The Starling Girl

After the movie completed shooting in Kentucky and Sam Levy (Heredity, Beau Is Afraid) finished the editing, Parmet and Lannin returned to Coleman’s color theater at Company 3 to do the final grade. For Coleman, who has had a lot of experience working with indie filmmakers, the initial conceptual discussions about the color and the consistency of Parmet and Lannin’s approach were key to the success of the grading process, which for budgetary reasons had been allocated a rather minimal 40 hours.

Coleman’s approach for a 40-hour DI was to have the director and the DP in the color suite with him the whole time, explaining that because they were under such time pressure, decisions about each correction had to be signed-off on or refined quickly. Coleman points to a shot of Jem riding a bicycle, with the sun shining through the trees, as something that came up early in the process. To make it an epic shot, Coleman quickly auditioned a version in which he enhanced the dappled sunlight and brought out the golden hue to enhance the already beautiful image. The results, he says, “were very pretty, but not what they wanted. They wanted it to be more natural, and that’s fine. I always want to bring out what directors and cinematographers want in their films instead of imposing my own personal style.” He again emphasized how important it was for Parmet and Lannin to be in the room with him so they could get the exact look they wanted.

The Starling GirlTime management is also key, says Coleman. He tried to get through one pass, start to finish, in 25 hours and then do two additional refinement passes over the remaining 15. “I always explain to filmmakers working this way that this isn’t a race. We’re going to do it properly. But we’re going to get what you want and move on. This is a rough task to pull off, and the clearer they are about what they want, the more efficient we can be.”

The grading process for The Starling Girl also focused quite a bit on subtle refinements to the filmic approach that the show LUT suggested throughout the shooting and editing stages. “A lot of what we concentrated on had to do with recreating the way film responds to light and, of course, using color to subtly bring out the feelings of the characters,” Coleman says. “We did it in the allotted time, and I’m very pleased with the look of this film.”

“I love working with Sean,” says Lannin. “He has such experience, and we can talk about all kinds of things. We can talk about film stocks that aren’t made anymore. We can talk in very subtle ways, and he totally gets everything I’m trying to convey and more.”

 

Al Cleland

Memorial Service for Company 3’s Al Cleland Set for May 7

In addition to announcing a memorial service, Company 3 is asking those who knew Al Cleland to share stories and photos. The company issued this statement:

We are deeply saddened to announce the passing of our esteemed colleague and friend, Al Cleland, president of Company 3, Los Angeles. Al was a much-loved member of the post community, and his contributions to the industry over his 30-year career will not be forgotten.

Al’s journey began as an assistant tape op. He quickly rose through the ranks to become a senior executive at some of the most prominent companies in the field, including Editel, CIS Hollywood, Technicolor Creative Services, PostWorks and Efilm, now known as Company 3.

Throughout his career, Al brought a unique outlook, experience and grace under pressure to every project he was involved in, making him one of the most respected individuals in the Los Angeles post community.

Despite his many accomplishments, Al remained humble and always had a kind word for his colleagues and teams. He was known for his ability to accomplish anything expected of him with wit and heart, leaving a lasting impression on everyone he worked with.

In his final role with Company 3, Al was instrumental in overseeing complex day-to-day operations and laying the groundwork for the future. His intelligence shone through in every interaction he had, and his legacy will continue to inspire those privileged to work with him.

Join Us in Celebrating Al
Company 3 is inviting everyone who knew and loved Al to join us to celebrate his life on Sunday, May 7 at 3:30pm at the Harmony Gold Theater in Hollywood.

We also welcome those who wish to share relevant stories, photos or videos to email CelebratingAl@Company3.com.

Al will be deeply missed by all who knew him, and his memory will forever be cherished.

VFX and Post for CrowdStrike’s Trojan Horse Super Bowl Spot

CrowdStrike, a cybersecurity company, debuted a new commercial, during the recent Super Bowl as part of its Protection That Powers You campaign.

The spot that aired on Super Bowl Sunday put a modern lens on the story of the Trojan Horse, with CrowdStrike’s cybersecurity being able to see an army within the giant wood horse, thereby stopping a security breach. The 30-second piece, directed by Tarsem Singh, was produced in-house by CrowdStrike in collaboration with Framestore, RadicalMedia and Union.

Editor John Bradley of Union’s Austin location cut the spot using Adobe Premiere. He worked remotely, while the shoot was underway on-location. Bradley’s history with CrowdStrike ECD Doug Finelli made for a smooth process.

Shooting on-location in a desert, the Framestore VFX team was tasked with digitally creating a shoreline and ocean that resembled the original city of Troy. Framestore creative director/VFX supervisor Martin Lazaro and a drone team captured imagery of a desert shore that could be used as reference material for digital matte painting (DMP) in post. The team then built an entire fleet of battleships to scatter across the ocean in CG.

“It was an extraordinary experience to shoot on-location,” says Lazaro, who shepherded the CrowdStrike’s vision from preproduction to on-set photography and through to post production. “The immensity of the set and surroundings were the perfect place to begin building a giant battleground. The production design team did a fantastic job laying the foundation and combined with VFX magic we were able to create this epic look.”

To achieve the final picture, the VFX team took in-camera shots and began with DMPs of the inner city, castle entrance, battle debris and altered landscape, followed by sky replacements using Autodesk Flame for a bright blue hue with light clouds to reflect a sizzling hot day.

Additional effects were applied to complete the illusion of Troy’s protective fortress, ravaged by years of war. Fire, smoke and ground destruction were added to every shot. Extensive DMP work was leveraged to achieve this result in combination with CG effects and compositing in Foundry Nuke.

The color grade was by colorist Jill Bogdanowicz of Company 3.

Moonage Daydream

Color Grading the David Bowie Doc Moonage Daydream

Filmmaker Brett Morgen threw out the rulebook when creating the David Bowie documentary Moonage Daydream. The film, which opened globally in IMAX and theatrically earlier this year, is an abstract take on the iconic artist, mixing all manner of imagery — from the expected concert footage and interviews to tiny snippets from classic films, animations and moments from seemingly unrelated documentary and industrial films. Morgen (Cobain: Montage of Heck, Jane) cut it all together into a collage designed to affect the viewer much more on an emotional level than more traditional documentaries do — far more montage than reportage.

Moonage DaydreamOnce Morgen completed the cut, he took the project to Company 3’s Santa Monica location, where he and senior colorist Tyler Roth (Oscar-nominated documentary Minding the Gap) collaborated to create a grade that complements the director’s approach to the editing. “The color,” says Morgen, “was more lyrical and poetic than any film I have worked on.  We ‘painted’ every inch of each frame, and rarely were we trying to match the natural cadence.”

“It was a lot of pushing things to extremes or ‘relighting’ and adding colors that weren’t in the original shots,” Roth notes. As Morgen espoused his vision for the film, Roth realized that the project would require taking imagery much further away from its original form than he had before. Where any colorist might be concerned about pushing colors and contrast too far — and possibly “breaking” the image — those simply wouldn’t be seen as problems by this director. The primary concern would always be to make sure that each shot contributes to the overall experience of watching this film.

Moonage Daydreams

Tyler Roth

“The approach to the grade for Moonage was unlike anything I had experienced or even heard of on other heavily stylized or technically unique projects,” Roth adds. “Typically, on a film, narrative or documentary, I would set looks with the DP and/or director on representative shots and then go through and match up the rest before reviewing and revising in context. It’s sort of a layered process, sculpting and refining the looks down to the details. Rather, Brett and I would work shot by shot in a very macro, granular way, with a vision in mind for the sequence as a whole. Then we would zoom out to review the flow and feel and then refine from there.”

The film, he adds, “shows David being interviewed and David performing, but it’s sometimes intercut with 30 or 40 total non sequitur shots that have some kind of a visual cue that relates them to one another and to the shots of David.” The opening imagery of the film combines shots from the 1927 silent film Metropolis, the 1902 French short A Trip to the Moon, footage from NASA and various animations to establish an otherworldly feel of an alien arriving to Earth, setting up Bowie’s arrival.

When the movie introduces archival shots of Bowie onstage, those shots barely reflect how they looked originally. They are full of colors that weren’t represented in the source material. They give a kind of emotional consistency within the scene while being totally untethered to each shot’s original look. Instead, the colors are designed to work emotionally. “Brett, who used hundreds of sources shot over a period of five decades, wanted everything to feel as if it’s brand-new,” Roth says.

We get an iconic glimpse of Bowie onstage, seemingly lit by a rainbow of light. This shot alone involved a significant number of hand-drawn masks tracked through the images in order to roto the artist out of the scene, “relight” the environment with spotlights and a rainbow made up of different colored beams of light created in Resolve, and then desaturate the performer. The result is a far cry from the original, old, somewhat faded image of the singer against a gray, blocky set.

In another shot of Bowie in a DJ booth, he and the booth itself were the result of extensive restoration followed by creative stylization laid on top of a faded, milky image. There are little squares and triangles and different-colored knobs on the console, some of which Roth painted a different color while also adding lighting effects. “It didn’t look like that at all when we started working on it,” says Roth. “We made it look the way it does to help make the image part of the flow of the film.”

The entire film was subject to this kind of reworking in the grade to create a film as enigmatic and provocative as its subject.

In addition to the “painting” and “relighting,” the color grading process also required an enormous amount of work that falls under the category of restoration. Images from a wide variety of old tape formats and film gauges, often in a degraded state, had to work for this documentary, which was designed to be experienced on giant IMAX screens.

Roth used a combination of tools within Blackmagic’s DaVinci Resolve to accomplish this facet of the work on the imagery, which came from myriad formats of old videotape and a wide range of film scans. “I used temporal noise reduction, spatial noise reduction – specifically chroma noise reduction – in many cases, affecting specific portions of the frame or certain color channels, defocusing some parts of the image and sharpening others.”

The complex process of grading Moonage Daydream took longer than on any other film he’s done. In all, he reports, it involved hundreds of hours in the theater over the course of a year because so much creative energy was involved in grading each individual shot.

As Roth acclimated to Morgen’s highly unorthodox thinking about color grading images, he soon found the process to be among his most artistically rewarding. “It changed the way I think about what you can and can’t do in color grading,” he notes.

“Brett has said in multiple interviews, and we’ve talked about it too that the movie is about David Bowie, but it’s not necessarily just about David. It embodies David.”

Of the sessions with Roth, Morgen observes, it was like creating “abstract painting. We were writing the film in the color theater. The film was birthed there.”

 

Anne Boyle

Company 3 Vancouver Adds Colorists Anne Boyle, Aurora Shannon

Company 3 Vancouver has grown its color team with the addition senior colorist Anne Boyle, who joins from Picture Shop, and colorist Aurora Shannon, formerly supervising VFX colorist for DNeg.

Boyle’s career has taken her from her native Dublin to London and then to Thailand, Turkey, the Netherlands, Montreal and Vancouver for the past four years. She joined Company 3 after a decade at Technicolor (recently rebranded as Picture Shop), where she colored shows, including NBCUniversal’s The DisappearanceThe Truth About the Harry Quebert Affair for MGM and The Princess Switch, Messiah and Hypnotic for Netflix.

Shannon has served in various color-grading-related capacities on over 160 feature films and significant episodic TV shows. She first joined Company 3 London in 2008 as a trainee in the scanning and recording department, where she soon became a colorist in her own right. Shannon subsequently took a position at DNeg in Vancouver as senior VFX colorist, where her responsibility rapidly expanded to overseeing all color work for their Montreal, London and LA locations. She led the VFX grading on many high-profile feature films, including several Marvel and DC projects, including Dune, First Man and Blade Runner 2049. 

Main Image: Anne Boyle and Aurora Shannon

 

Stereo D Rebrands as SDFX Studios

Company 3 brand Stereo D, known for 3D stereo conversion, has rebranded as SDFX Studios. The company has broadened its workflow after seeing a massive increase in demand for traditional VFX work. It is now a full-service visual effects business working with networks, studios, streamers and VFX companies to create supporting visual effects for feature films, TV and commercials.

Since its inception over a decade ago, Stereo D has grown beyond just conversion work to become a VFX partner of brands such as Weta FX, ILM and Marvel Studios; its parent, Company 3; and sister companies Framestore, Powerhouse VFX and Encore VFX.

Executive vice president and SDFX Studios’ CCO Aaron Parry explains, “The scope of our work has expanded vastly in recent years as a response to the demand from the industry as a whole. The content revolution has seen our talented teams working alongside partner companies and filmmakers across the VFX process. This rebrand looks to better represent this breadth of services and the talented artists and support teams.”

SDFX’s recent visual effects credits include Lucasfilm’s The Book of Boba Fett and The Mandalorian, Marvel Studios’ Hawkeye and Shang-Chi and the Legend of the Ten Rings, and F9: The Fast Saga.

Danielle Costa, VP of visual effects at Marvel Studios, comments, “Stereo D and Marvel Studios have been partners for over a decade. They are a trusted partner of ours, and we are excited to continue collaborating with their talented team in their next chapter as SDFX Studios.”

In addition to Parry, the SDFX Studios leadership includes SVP business development Vincent Defebo in North America and COO and managing director Prafull Gade in India. Day-to-day production and creative supervision are led by producer Mark Simone and VFX supervisor Alex Guri in Los Angeles; along with Chris Treichel, VP of production operations in Toronto; and Franklin Mascarenhas, head of production operations in India.

 

Assembly

Assembly Adds Tara Holmes as VP, Commercial Services

New York City-based post studio Assembly has is grown its commercials team with the addition of Tara Holmes as VP of commercial services. Her focus will be working with agencies and brands on their color grading, VFX, beauty and finishing needs

Holmes joins from Nice Shoes, where she oversaw commercial services for the past six years. Prior to that, Holmes was director of creative services at Company 3, and EP of post at Alldayeveryday. She has worked on the Super Bowl spot for Michelob Ultra, starring Jimmy Falon for FCB Chicago, Avocados from Mexico starring Molly Ringwald for Energy BBDO, the Snickers’ spot starring Betty White for BBDO, Planters starring Ken Jeong and Joel McHale for Vayner Media, and Hologic starring Mary J. Blige for Chi Creative.

Holmes has overseen challenging technical projects from live color grading for the Express fashion show Times Square takeover and spearheaded an overnight pivot to work from home for an entire creative studio.

“I am excited to join Assembly and be a part of really growing an amazing roster of talent. Coming from past roles where I often had to wear many hats, it is refreshing to join this team where talent is one of the key focus’ of the studio (from artist, to production, engineering, to management) and I look forward to honing in on the strengths of each player on the team.

“I have always loved not only finding new, up and coming talent but working with exciting talent and strategizing how to grow and mold a career. It’s amazing to see how even the most established talent responds to someone taking an active role in growing them beyond what they have already achieved.”

Launched in 2021, Assembly was founded by Art Williams and Oliver Hicks as a hybrid cloud and location-based series of studios offering VFX, color grading and dailies to the advertising, film and television.

The studio’s recent work includes Zaxby’s first Super Bowl commercial Guy on a Buffalo Wing and Google Pixel’s latest campaign for its Real Tone technology.

 

 

colorists

Framestore’s Color Team Joins Company 3 Roster

As a result of  the partnership between Framestore and Company 3, Framestore colorists Steffan Perry, Simon Bourne, Beau Leon, Clark Griffiths and Dominic Phipps will be joining the Company 3 roster. London-based senior producer Chris Anthony, who has been an integral member of Framestore’s color department for over 14 years, will also be joining and working closely with executive producer Ellora Soret. 

In London, Perry, Bourne, Phipps and Anthony will join existing colorists Chris Rodgers, Emily Russul Saib, Greg Fisher, Gareth Spensley, Jean-Clément Soret and Paul Staples at Company 3’s newly completed Chancery Lane studio, where the team works on both advertising and long-form projects. Leon and Clark will join the roster of US-based artists. 

Bourne collaborates frequently with top directors such as Daniel Wolfe and Salomon Ligthelm.

Perry, who brings with him 24 years of color experience, has done work for many leading brands. His latest work can be seen in the McDonald’s Christmas spot Imaginary Iggy.

Phipps has been in the hybrid role of assist/colorist for Framestore since 2018 and has worked on many commercials and music videos for leading artists including Pixey (Electric Dreams) and Alfie Templeman (Forever Isn’t Long Enough).

Leon’s body of work crosses commercials, feature films, documentaries and music videos. He launched his career with the R.E.M. music video Losing My Religion, and has subsequently worked with hundreds of high-profile artists, filmmakers and brands.

Griffiths, based in Chicago, has graded a wide variety of commercials. He worked on Drake From State Farm, which premiered during the 2021 Super Bowl; the campaign for the launch of Corona Hard Seltzer and car spots for Volkswagen and Cadillac.

Main Image: (Top Row) Steffan Perry and Simon Bourne, (center) Beau Leon, (Bottom Row) Dominic Phipps and Clark Griffiths

Colorist Nick Metcalf Joins NYC’s Company 3

Company 3 has added colorist Nick Metcalf to its growing artist roster in New York. Formerly senior colorist at The Mill, Metcalf has colored campaigns many campaigns over the years, including Polo Ralph Lauren, Estee Lauder, Harley Davidson and Cadillac. He has collaborated with many leading filmmakers in the commercial space, including Wally Pfister (ASC), Michel Gondry, Diego Contreras, Gordon Von Steiner and the Hudson Dusters.

“He will make an excellent addition to our powerful presence in New York,” says Ashley McKim, SVP, Company 3 Advertising Services. “The city is seeing an explosion in new production, and we’re all very pleased to have him aboard to collaborate with our formidable lineup of colorists in that market.”

Metcalf brings an eclectic background of artistic sensibilities and a deep understanding of technological tools to every job he takes on. He began his artistic career as a high-end photochemical printer for major photographers in the fine art and commercial worlds, then set up and built a digital retouching operation in New York and concurrently worked on set as a DIT for cinematographers on high-level national and international spots.

Originally from Ohio, Metcalf was always intensely interested in photography and printing. He built his first darkroom at 11 years old. Also an avid painter, he received his BFA in photography from New York’s School of Visual Arts.