Tag Archives: Creative Outpost

Mark Horrobin

Colorist Chat: Creative Outpost’s Mark Horrobin Talks Path and Light

Growing up on a farm in the large, open spaces of the Australian Outback has had a big influence on Creative Outpost’s new senior colorist, Mark Horrobin. It not only gives him inspiration in his work, but it drives the types of grading he likes to work on. “I like wide-open spaces, mountain views and vast skies,” he confirms. “The things I like to grade the most are big, epic genres like car commercials, where they’ve shot automobiles driving around in crazy, beautiful landscapes. And I find inspiration from being outside with nature, seeing untouched, natural and beautiful things.”

Mark Horrobin

Mark Horrobin

Horrobin didn’t grow up dreaming of being a colorist. In fact, he wanted to be a journalist, but a year into university, he realized it wasn’t for him. After finishing his degree and a spot of mining (don’t ask), he packed his bag and headed off to discover the world, ending up in London. Calling the only English guy he knew, who just happened to work at a post company, he managed to land himself a job there.

“I knew nothing about post production,” he says. “Literally zero. But, as fate would have it, a runner had resigned the day before, and they gave me the job. And, suddenly, this whole new world opened up in front of me.”

That post company was MPC, and that’s where he met Quentin “Q” Olszewski and Danny Etherington, Creative Outpost’s co-founders. “They were in the class of runners before me. They’d just been promoted to videotape assistants as I started running. I worked hard, got promoted and then met the person who made me realize what path I wanted to take.”

Mark Horrobin

Range Rover, directed by Bugsy Steel

While working in the machine room, Horrobin was asked to do a screening for a visitor, who then handed him a tape to play. “I put it in, lights down, volume up and what I saw blew my mind. I had no idea you could make pictures look as arty and beautiful as that. It was at that point that I knew I wanted to learn from this guy. His name is Jean-Clément Soret, and I later learned they were trying to recruit him as a colorist. Luckily for me, he took the job.”

Horrobin became Soret’s assistant. The work started coming in, and Soret started grading some of the top projects in London. “So I grew up with this exposure to his French way of working, which was a bit revolutionary on the London scene, and I got to spend a lot of hours looking at high-end, beautiful work. I made a point of learning as much as I possibly could from him, and that’s how I learned my craft.”

The 14-Year Itch
After 14 years at MPC, Horrobin moved to Smoke & Mirrors (now Tag Arts Collective), where he spent another 14 years setting up and running the grading department. “I guess I get the 14-year itch, which is why I decided to make my recent move to Creative Outpost with Danny and Q. When they told me they were looking to get serious about the grading side of the business, it seemed like a great opportunity to work with people I know and build something meaningful,” he says.

Fosters, directed by James Rouse

“Q and I did some real pioneering on remote grading workflows over a mobile phone network in 2010, long before remote work was a thing.  Creative Outpost puts remote work front and center, which suits my particular situation perfectly.  I’m very much looking forward to fine-tuning this side of things.” 

When it comes to Horrobin’s approach to a piece of work, it’s the storytelling and the light that drives and guides him.I didn’t have any kind of creative background, yet there’s something about taking a picture, layering certain things into it and improving it to tell a story that really floats my boat,” he says. “I love that part of the process.”

Looking at the Light
“For me, the best work is where you’re following and respecting the light. I play around and just feel where the light wants to be,” he says. “When you start to work with something, there’s an intuitive direction that you feel the material wants to head toward. And, within that parameter, you still have options. You can start to play around with levels of contrast, darkening certain areas and highlighting others. And you can start to add a little bit of what you think is going to pull the attention into the right areas of the images.

Mark Horrobin

Vashi

“What is tricky is when the direction of the brief changes because when you start pulling away from the light or pushing against the light, you’ve got to dig deep to keep it looking stylish and to give it some integrity.”

Evolution of Color
A lot has changed in the grading craft since Horrobin started out, and he still misses some of the old-school solutions. “It’s unrecognizable to when I started,” he explains. “The transition from analog to digital has been huge. It’s had a massive effect on how everything is made, and it’s also somehow democratized the process. Before, there was a little bit of voodoo, and it was a very bespoke discipline.”

He misses the loss of discipline. “Because it’s all-digital now, you can just make copies and get another take. Whereas previously, decisions had to be made. They were very thoughtful decisions,” he says. “They weren’t made lightly, and once they were made, people stuck by them. There was a serious discipline to the whole process.”

Range Rover

He points to LUTs that will take you to a particular look. “I do find with a lot of the younger generation coming through, that’s their go-to,” he says. “They add one of those and then work around that, whereas the old-school solution is to work with the light, understand the material that you’re working with and build a solid foundation, and then everything else will fall into place. That approach is just as pertinent when I was working on film as it is today.”

Horrobin says his approach won’t change at Creative Outpost, and he’s looking forward to growing the opportunities for the grading department. “I’ll be using the same tools, and every picture has its singular creative opportunities. I really want to build a respected grading department that hopefully contributes both to growing all other areas of picture creation and to securing high-end work.  With that work will come a greater creative outlet.”

A Good Fit
The culture and ethos at Creative Outpost also played an important part in Horrobin’s decision to make the move, as did the opportunity to manage, motivate and mentor its young talent. “One of the things I am most proud of throughout my career is how much young talent I have mentored. The hours are challenging, but the key to morale on my team has always been transparency and availability.  When things are tough, you need to be at the center of it with everyone else. I’m always available for training and advice, and I find it becomes a two-way street — when I need something out of the ordinary, people are happy to oblige.”

Main Image: Vashi

Creative Outpost Adds Senior Creatives to Aid Expansion

Creative Outpost, a London VFX/audio studio offering all aspects of audio and post production, has welcomed three senior creatives as part of its picture/VFX expansion. Colorist Mark Horrobin, Flame artist Tim Davies and senior producer Andy Salem, all of whom joined from Tag Collective Arts, have previously worked with Creative Outpost co-founders Quentin “Q” Olszewski and Danny Etherington. The appointments follow the company’s recent move to its fully equipped studios in Soho.

Horrobin began his career following in Olszewski and Etherington’s footsteps as a runner before moving into grading in 1998. He also worked with Olszewski in 2010 implementing a pioneering remote grading pipeline over a mobile phone network. He sees this as a welcome move to a post house that is serious about grading and where he will have input into the company’s growth strategy.

“It’s a great opportunity to work with people I know and like and to build something meaningful,” Horrobin says. “I think Creative Outpost is the perfect size for a boutique post house in this day and age. It has that sense of family and team spirit, but with room to grow. It’s very exciting. I’m looking forward to having more input into strategy and how we grow the department and secure the high-end work. With that work will come a greater creative outlet.”

Davies joins Creative Outpost as senior Flame/VFX artist and is looking forward to being able to focus on his creativity rather than trying to cut through the bureaucracy of a corporate machine.

Salem also brings many years’ experience to Creative Outpost. He too relishes the fact that the company is not a large corporation and has ambition to grow in an organic, controlled way.

Combined, the new team members have a wealth of experience across all media platforms and will play a major role in growing the existing commercial, TV and film work as well as expanding its long-form and episodic offering.

Co-founders Olszewski and Etherington see these appointments as an integral part of their strategy to grow the business organically.  “Ramping up our senior team hits at the perfect time as we expand on the picture side of our business but also in the nurturing and mentoring of our younger talent coming through, an essential part of our strategy for growth,” said the partners in a joint statement. “Having that history already with Mark, Tim and Andy means the merging of teams will be instant and seamless.”

 

 

Creative Outpost buys Dolby-certified studios, takes on long-form

After acquiring the studio assets from now-closed Angell Sound, commercial audio house Creative Outpost is now expanding its VFX and audio offerings by entering the world of long-form audio. Already in picture post on its first Netflix series, the company is now open for long-form ADR, mix and review bookings.

“Space is at a premium in central Soho, so we’re extremely privileged to have been able to acquire four studios with large booths that can accommodate crowd sessions,” says Creative Outpost co-founders Quentin Olszewski and Danny Etherington. “Our new friends in the ADR world have been super helpful in getting the word out into the wider community, having seen the size, build quality and location of our Wardour Street studios and how they’ll meet the demands of the growing long-form SVOD market.”

With the Angell Sound assets in place, the team at Creative Outpost has completed a number of joint picture and sound projects for online and TV. Focusing two of its four studios primarily on advertising work, Creative Outpost has provided sound design and mix on campaigns including Barclays’ “Team Talk,” Virgin Mobile’s “Sounds Good,” Icee’s “Swizzle, Fizzle, Freshy, Freeze,” Green Flag’s “Who The Fudge Are Green Flag,” Santander’s “Antandec” and Coca Cola’s “Coaches.” Now, the team’s ambitions are to apply its experience from the commercial world to further include long-form broadcast and feature work. Its Dolby-approved studios were built by studio architect Roger D’Arcy.

The studios are running Avid Pro Tools Ultimate, Avid hardware controllers and Neumann U87 microphones. They are also set up for long-form/ADR work with EdiCue and EdiPrompt, Source-Connect Pro and ISDN capabilities, Sennheiser MKH 416 and DPA D:screet microphones.

“It’s an exciting opportunity to join Creative Outpost with the aim of helping them grow the audio side of the company,” says Dave Robinson, head of sound at Creative Outpost. “Along with Tom Lane — an extremely talented fellow ex-Angell engineer — we have spent the last few months putting together a decent body of work to build upon, and things are really starting to take off. As well as continuing to build our core short-form audio work, we are developing our long-form ADR and mix capabilities and have a few other exciting projects in the pipeline. It’s great to be working with a friendly, talented bunch of people, and I look forward to what lies ahead.”